Trend cluster
Category

Temporary
Tech

Consumers turn to rental options as an affordable tech option.

Communal Tool SharingTechnology Rental AppsCell Rental KiosksTech-Lending ATMsWearable Tech Rentals

Trend

What is the Temporary Tech trend?

Temporary Tech: Recognizing the need for cost-conscious alternatives, brands, like those in the tech industry, are turning to rental services to offer consumers high-end products at a fraction of the cost. Allowing consumers to experience and test products for a fixed period of time, brands are using rental techniques to connect with consumers in a more cost-effective way.

Trend themes

Themes within the Temporary Tech trend

Three behaviours holding the trend together
01

Rental Services

Brands are using rental techniques to offer consumers high-end products at a fraction of the cost.

02

Sharing Economy

Tools and tech equipment sharing platforms are becoming more popular.

03

Wearable Tech Rentals

Lumoid has expanded to include wearable devices you can test at home.

Industry implications

What the Temporary Tech trend means for industry

Where the trend changes the playbook
For

Technology Rentals

Peer-to-peer rental platforms for technology equipment are becoming increasingly popular.

For

Communal Sharing Services

Communal sharing platforms for tools and tech equipment are transforming the way people access them.

For

Higher Education

Universities are innovating with vending machines that allow students to rent equipment for educational purposes.

Trend signals

Trend signals for Temporary Tech

Trend score 4.4 out of 10, from popularity 68%, activity 56%, freshness 8%.

Popularity68%
Activity56%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific