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Delicate Design

China opts for simple illustration in visually overwhelming marketplace

Implications - Packaging has become an artform in itself, and in China, branding is erring on a more imaginative and decorative aesthetic with designs that look hand-drawn or sketched. These subtle, often minimalist drawings add to the authenticity of the products they are marketing and provide a striking visual image in text-heavy, color-saturated displays.
Workshop Question - How can your brand visually elevate how its products are designed, or how its services are marketed?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
183,910 Total Clicks
Date Range:
Jun 16 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Character-Themed Wine Branding
Character-Themed Wine Branding
This Chinese Wine Packaging Features an Illustrated Baby Pig Mascot
Design agency UNIDEA BANK is the creative force behind this Chinese Wine packaging concept. Based in Shenzhen, the firm adorns porcelain wine bottles with an illustrated baby pig mascot—an... MORE
Chinese Folktale Tea Packaging
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
The high-end Zhu Ge tea leaves packaging focuses on providing a touch of Chinese folklore to the consumer in the form of artistic imagery. Zhu Ge tea grows in Hainan, China, which is taken into... MORE
Cultural Dessert Packaging
Cultural Dessert Packaging
These Mooncake Boxes are Inspired by the Art of Ancient China
This striking dessert packaging is designed for mooncake manufacturer Hung Hin. The brand specializes in artisanal sweets and enlisted the help of Hong Kong-based designer Toni Chung when creating... MORE
Ethereal Asian Rice Branding
Ethereal Asian Rice Branding
The xiaotuanyuan Rice Packaging Features Hand-Drawn Artistry
The xiaotuanyuan packaging helps to convey an upscale aesthetic to the consumer when it comes to something as simple as traditional Asian rice. Designed by China-based designer Yi Mi Xiaoxin, the... MORE
Exotic Pie Packaging
Exotic Pie Packaging
The 7th Store Pineapple Pie Branding Features Tropical Fruit Imagery
The 7th Store’s pineapple pie packaging is the work of creative studio 3Force Brand Consultant. Consisting of four exotic fruit flavors, this pie range is packaged in vibrant boxes, each... MORE
Regional Beverage Branding
Regional Beverage Branding
Nongfu's Spring Water Packaging is Inspired by Nature
Nongfu’s spring water packaging draws inspiration from nature and references wildlife as well as the changing seasons in a year. Each of the brand’s signature bottles boasts a different... MORE

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Reimagined Rice Cake Snacks
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ELEMENT Snacks is Turning Traditional Rice Cakes into Sweet Treats
Bowl-Embedded Microwave Meals
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Pace 'Ready Meals' Turn into a Bowl After Cooking Has Completed
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