Category
Lifestyle
Assisted Choices
Trend cluster
Category
App
Altruism
Enhancing convenience for philanthropy, apps offer anywhere social good.
3.6
Trend score
Trend
What is the App Altruism trend?
App Altruism: Helping to boost involvement from the connected generations, apps for social good bring philanthropy into the 21st century with easier accessibility for younger demographics. Beyond this, apps for social good require significantly less time to take part, thus widening the scope and appealing to the time-crunched.
Trend themes
Themes within the App Altruism trend
Three behaviours holding the trend together01
Philanthropy on Social Media
Apps that combine social media with philanthropy are on the rise, providing an opportunity to attract socially conscious and tech-savvy demographics.
02
Convenient Donation Apps
The popularity of donation apps is increasing due to their ease of use, making philanthropy more accessible for individuals with little time to spare, thus creating opportunities for businesses to partner with such apps and gain positive brand visibility.
03
Daily Corporate Social Responsibility
Apps that encourage individuals to donate small amounts for social good can unlock corporate funds, presenting an opportunity for brands to participate in daily corporate social responsibility and partner with philanthropic organizations.
Industry implications
What the App Altruism trend means for industry
Where the trend changes the playbookFor
Social Media
The rise of social media apps promoting philanthropic causes suggest a growing market in which to create innovative campaigns that engage younger demographics.
For
Tech for Social Good
Accessibility is important for engaging younger people in social good; this presents a space for entrepreneurs to provide creative and accessible solutions that fulfil an individual's desire to contribute to social good and make a tangible difference.
For
Corporate Philanthropy
The rise of apps that facilitate philanthropy provide businesses with a unique opportunity to participate in corporate social responsibility, without substantial investment, while at the same time increasing their brand visibility.
Trend signals
Trend signals for App Altruism
Trend score 3.6 out of 10, from popularity 68%, activity 33%, freshness 8%.
Popularity68%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the App Altruism trend
6 featured examples from Apr 16, 2013 to Jun 20, 2015CategorySocial Good
Daily Donation Apps
The Tinbox App Enables Users to Donate EUR 1 a Day to Charity for Free
The charitable app industry is being disrupted by the emergence of daily donation apps, revolutionizing the way people contribute to charitable causes.
CategorySocial Good
Charitable Food Photography Apps
The Feedie App Lets You Donate a Meal Simply by Taking a Picture
Partnering with social good apps like Feedie could help food service businesses appeal to younger generations and demonstrate their commitment to actively support charitable cause…
CategorySocial Good
Charity Fundraising Apps
The 'WeShelter' App Sends Corporate Funds to Local Homeless Organizations
Non-profit organizations can explore partnerships with fundraising apps like WeShelter to expand their donation base and access corporate funds.
CategoryEco
Social Good-Measuring Apps
The 'Handprint' App Measures How Much You're Doing to Heal the Planet
The 'Handprints' app is part of the sustainability industry, providing a tool to measure positive impact and encourage eco-friendly actions.
CategoryTech
Volunteer-Recruiting Apps
The 'Commune' App Helps You Launch Your Social Good Projects
Help nonprofit organizations streamline volunteer recruitment and project management.
CategorySocial Good
Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
The mobile app industry can benefit from new opportunities in developing charity-funded apps or expanding into the social good photo app market.
