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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Sex Factor Resurgence

Appealing to primal instincts through sexual stimuli

Implications - In Q3 of 2009, we pondered the death of sexploitation. Yet, while some have abandoned this primal marketing tactic, others are increasing the sex factor. The recession has spurred a desperate eagerness for consumer attention. As it's proven, sex continues to sell despite economic change, and exploiting sexuality guarantees viral attention.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 49 Examples:
1,728,598 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Bushy Signatures
Bushy Signatures
MTV's ‘Staying Alive' Campaign Shows More Than Expected
MTV has always been known for their risque advertisements, but the new MTV print ad in Belgium seems to push the envelope even further. The campaign features ads with both male and female goodies, with… MORE
Dotcom Sexvertising
Dotcom Sexvertising
Marc Ecko's 'Hot Artists X' Photo Collection
In an effort to boost his magazine’s appeal, Complex.com founder Marc Ecko employed the use of some very talented artists including Hush, Mike Perry, Bill McMullen, Mint, and Serf (as well as his own directing… MORE
Misleading Sexvertisments
Misleading Sexvertisments
Online Game Evony's Ads Deceivingly Imply Sexual Content
The online game Evony (formerly Civony) has slowly changed it’s advertising to blatant sexual misrepresentation.  The images are in the reverse chronological order, degrading to the point that there is… MORE
Sexploitation Ads
Sexploitation Ads
Advertisements From MTV That are Shockingly Provactive
MTV has been an influential force on pop culture and it is important to note what tactics they use to spread their messages to the youth of today. The ads in the above gallery are from two different campaigns.… MORE
play_circle_filled Rubber Rabbit Sexvertising
Rubber Rabbit Sexvertising
Durex 'Get it On' Ad Features a Condom-Bunny Threesome
Sure to be a banned commercial here in the United States, the Durex condom ad, ‘Get it On’, features three condom-made bunnies having sex. The message of this naughty commercial is that if you wear Durex… MORE
Immoral Editorials
Immoral Editorials
'Sex, Guys, & Videotape' in BlackBook Magazine
‘Sex, Guys, & Videotape’ is the name of this photo shoot by Pieter Henket in a recent issue of BlackBook Magazine. The shoot took place at Hollywood’s iconic Sunset Marquis Hotel and Villas. Actress Sasha… MORE
Fake Oral Commercials
Fake Oral Commercials
A Woman Gets Up Close and Personal With a Sprite Bottle
This commercial was said to be a Sprite commercial that was banned in Germany. After some investigation, it has been revealed to be a spoof commercial filmed by Greencard Pictures in Brooklyn. John Jones… MORE
Pointlessly Scandalous Awareness Ads
Pointlessly Scandalous Awareness Ads
MTV Gets Unnecessarily Explicit for AIDS (NSFW)
MTV Brazil has a peculiar new AIDS awareness campaign that is pretty much NSFW. The ads show retro images of people having sex. The man’s groin is censored with the copy, “Except for AIDS, nothing has… MORE
Sexvertising Watches
Sexvertising Watches
Racy Photography by Miles Aldridge to Sell Arm Candy
Watches and accessories editorials and ad campaigns are becoming increasingly racy and sexual. It certainly makes sense, a watch next to a crotch or round rear gets it much more attention. We’ve seen… MORE
play_circle_filled Talking Genitals Push Safe Sex
Talking Genitals Push Safe Sex
'Rebel Penis' by MTV Staying Alive Campaign
In contrast to the morbidity of 'The Cover' PSA, MTV goes for cheeky humor in the 'Rebel Penis,' which is part of their Staying Alive campaign. Their argument? Use a condom, “because dicks have feelings… MORE
Racy Fake Shows
Racy Fake Shows
The Sprint 'Desperate Housewives' Commercials Resemble the Show
Here’s a truth bomb: I haven’t watched a full commercial in over a year and I’m probably not the only one. The Sprint 'Desperate Housewives' commercials, a collection of commercials created from a collaboration… MORE
Sexvertising Detergents
Sexvertising Detergents
Pace Detergent Sells Whiteness With T & A
Guaranteed to catch the attention of males: While some ads go for the ass, and some go for the tits, this new ad campaign for Pace Detergent goes for both. And while the concept itself is rather stupid,… MORE

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Related Examples

play_circle_filled Peeing Fire Commercials
Peeing Fire Commercials
Web Vet Knows All the Answers to Your Pet Questions
Kid Killing Commercials
Kid Killing Commercials
The Pedestrian Council of Australia Uses Scare Tactics in New Ads
Skin-Crawling Commercials
Skin-Crawling Commercials
13th Street Channel Shows Off Its Scare Tactics
play_circle_filled Puppetized Pro-Athletes
Puppetized Pro-Athletes
LeBron James Gets Animated For Nike MVPuppets Commercial
Masked Domestic Divas
Masked Domestic Divas
‘Desperate Housewives' Brings Glamour to the Laundry Room
Opposite Sexvertising
Opposite Sexvertising
Chanel Sells Women's Bags With Hunky Male Models
Red Carpet Waves
Red Carpet Waves
The 2009 MTV Movie Awards Has Young Hollywood Letting Their Hair Down
play_circle_filled Popular Smartphone Previews
Popular Smartphone Previews
Sprint Nextel and Palm Collaborate for Palm Pre
Double Entendre Advertising
Double Entendre Advertising
Cheeky Axe Ads are Naughty and Nice at the Same Time
Movie Sexvertising
Movie Sexvertising
Megan Fox Uses Human Nature to Promote 'Transformers' Sequel'
Slowmo Liquid Laughing
Slowmo Liquid Laughing
Dutch Comedy Central Commercial Makes One Fun Mess
Credit Crunch Cast Changes
Credit Crunch Cast Changes
Nicollette Sheridan Cut From ‘Desperate Housewives'
Provocative Watch Editorials
Provocative Watch Editorials
Terry Richardson Has a Scandalous Time in Vogue Hommes
Over-Accessorizing Editorials
Over-Accessorizing Editorials
Nicole Richie Stacks Rings & Bracelets for Black Book
play_circle_filled Forgiving Thieves
Forgiving Thieves
MTV Ad Shows Us That Stealing From Little Old Ladies Is Okay
Selling Sofas With Fake Boobs
Selling Sofas With Fake Boobs
Raun's Mischievous Ad Campaign To Promote Couches
Vintage Badvertising
Vintage Badvertising
Hilarious Dated Slogans to Inspire Contemporary Mad Men
Antagonistic Advertising
Antagonistic Advertising
Random Russian Calendars Feature Anti-Coca-Cola Artwork
Charitable Nudetography
Charitable Nudetography
Athletic 'Champions' Drop Trou for AIDS Awareness
Biblical Balloon Art Photography
Biblical Balloon Art Photography
Paul Graves' Modern Twist on ‘The Garden of Eden'
Exposing Famous Flaws as Advertising
Exposing Famous Flaws as Advertising
Sony Blue Ray HD Fly Ad is Absurd
play_circle_filled Morbid Safe Sex PSAs
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
Failed Sexvertising
Failed Sexvertising
Matthew McConaughey's Film Made $36,497, Despite Gratuitous Nudity
Targetting Gay Youth for Awareness
Targetting Gay Youth for Awareness
‘AIDS is Still a Big Deal' Informative Webisodes
Nudevertising Accessories
Nudevertising Accessories
John Galliano Puts the Natural Focus on Jewelry
Fake Obscene Advertising
Fake Obscene Advertising
These MMMafia Censored Ads are Fauxtastic
Youth Sexvertising To Sell Jeans
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
18 MTVovations to Celebrate The Launch of MTVMusic.com
18 MTVovations to Celebrate The Launch of MTVMusic.com
Nude VJs for Animal Rights
Nude VJs for Animal Rights
MTV & VIVA Body Paint PETA Ads
Sexvertising Organ Donation
Sexvertising Organ Donation
Is ‘Reborn To Be Alive' Cheeky or Indecent?
Public Urination for Water Conservation
Public Urination for Water Conservation
MTV Switch "Slash" PSA
Futuristic Warrior Fashion
Futuristic Warrior Fashion
Blackbook's Fashion Gallery
IRL TV Feuds
IRL TV Feuds
Martha Stewart and Norma Collier Story on Desperate Housewives
Retro-Modern Pinups
Retro-Modern Pinups
Desperate Housewives Channel '50s for TV Guide
Internet Killed the Video Star
Internet Killed the Video Star
MTV's TRL Canceled
Fondling Breasts For AIDS
Fondling Breasts For AIDS
Could Perversion Save The World?
Fake Boobs To Sell Fries
Fake Boobs To Sell Fries
New York Fries "Real Fries in a Fake World" Ad
play_circle_filled Hip Recycling Campaigns
Hip Recycling Campaigns
E-Donor by MTV & HP
play_circle_filled Product Placement in the Home
Product Placement in the Home
Sprint Instinct Offers Cash to 'Sell Out' Your Family
Consumer Product Placement
Consumer Product Placement
Sprint's Samsung Instinct Ad
Aids Awareness Everywhere
Aids Awareness Everywhere
Love Life, Stop Aids Campaign
Sexvertising Sports Equipment
Sexvertising Sports Equipment
Aerobics First, Improve Your Sex Life Campaign
Sexvertising
Sexvertising
'Most Sought After Box on The Planet'?
Disturbing Photo Shoots
Disturbing Photo Shoots
Janet in New BlackBook
Desperate Housewives Controversy
Desperate Housewives Controversy
Filipinos Protest Racist Comments
Self-Chilling Soda
Self-Chilling Soda
InstaCool Sprite
Rude Balloon Modelling Conference
Rude Balloon Modelling Conference
Mobile Faker
Mobile Faker
Fake Ring, Fake Breathalyzer, Pick Up Lines, ++ From Sprint
play_circle_filled Trend Hunter and Jeremy Gutsche Featured on MTV Live
Trend Hunter and Jeremy Gutsche Featured on MTV Live