Watches and accessories editorials and ad campaigns are becoming increasingly racy and sexual. It certainly makes sense, a watch next to a crotch or round rear gets it much more attention.
We’ve seen it recently being used by Terry Richardson, Tush magazine and John Galliano.
Another example of sexvertising for watches is this photo series entitled ‘Minuit’ by photographer Miles Aldridge. Having a beautiful female seductively suck the male model’s finger makes the watch ‘pop’ for sure.
Key Themes Behind This Trend
- Sexvertising for Watches
- The use of racy and sexual imagery in watch editorials and ad campaigns to grab attention and stand out.
- Provocative Photography in Advertising
- The growing trend of using provocative and attention-grabbing photography in advertising campaigns.
- Leveraging Sensuality to Promote Products
- The use of sensuality and seductive imagery to enhance the appeal and desirability of consumer products.
Where This Applies
- Fashion and Luxury Watches
- Opportunity for fashion and luxury watch brands to leverage provocative imagery to create buzz and differentiate their products.
- Advertising and Marketing
- Opportunity for advertisers and marketers to push boundaries and capture attention by incorporating sexvertising techniques into their campaigns.
- Photography and Creative Services
- Opportunity for photographers and creative agencies to specialize in producing provocative and attention-grabbing imagery for brands.
