Dotcom Sexvertising

Marc Ecko's 'Hot Artists X' Photo Collection

In an effort to boost his magazine’s appeal, Complex.com founder Marc Ecko employed the use of some very talented artists including Hush, Mike Perry, Bill McMullen, Mint, and Serf (as well as his own directing ability) to produce this racy collection called 'Artists x Sexy Models: The Complete Style & Design Collection.'

The results of this "sex sells" approach, which took over a month to complete, are found here in this photo gallery. A behind-the-scenes video of the shoot is also available at Complex.com.

Sexvertising
Using explicit and provocative imagery to attract attention and sell products or services.
Collaborative Artwork
Bringing together talented artists from different fields to create unique and visually captivating collections.
Behind-the-scenes Content
Offering behind-the-scenes videos and content to engage viewers and provide an immersive experience.

Sectors Adopting This

Publishing
Using sexvertising techniques to increase readership and attract advertisers.
Art and Design
Collaborating with multiple artists to create visually striking and captivating collections.
Content Creation
Producing behind-the-scenes videos to enhance engagement and build a stronger connection with the audience.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 97%
Activity 93%
Freshness 8%