Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Sentimental
Packaging
The brand-consumer relationship is strengthened via emotion-focused branding.
4.6
Trend score
Trend
What is the Sentimental Packaging trend?
Sentimental Packaging: Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy.
Trend themes
Themes within the Sentimental Packaging trend
Three behaviours holding the trend together01
Emotional Branding
Brands are utilizing emotional branding to strengthen consumer relationships.
02
Minimalist Packaging
Packaging designs focus on minimalist styles to avoid distracting from a product's offered emotions or features.
03
Eco-Friendly Design
Brands are focusing on sustainable and recyclable design options to appeal to an eco-conscious consumer market.
Industry implications
What the Sentimental Packaging trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands are exploring creative packaging designs in the food and beverage industry to effectively convey the product's essence.
For
Pet Products
Packaging designs for pet products are focusing more on functional and quirky design to attract the consumer market while being sustainable.
For
Alcohol and Beverage
Alcohol and beverage companies are adopting new packaging designs to showcase product characteristics and provide a unique experience.
Trend signals
Trend signals for Sentimental Packaging
Trend score 4.6 out of 10, from popularity 69%, activity 61%, freshness 8%.
Popularity69%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Sentimental Packaging trend
4 featured examples from Jan 17 to Aug 16, 2014CategoryMarketing
Cartoonish Dog Treat Branding
Josie's Bully Bites Comes in a Recyclable Container
Opportunity to disrupt the pet food industry by creating eco-friendly packaging with attractive cartoon branding for improved customer appeal.
CategoryLifestyle
Loving Beer Bottles
Honeymoon Black Kiss is Packaged in a Minimal Dark Beer Bottle, with Love
Craft breweries can take advantage of the trend towards minimal and visually appealing beer bottle designs to differentiate their products in a competitive market.
CategoryLifestyle
Sentimental Spice Branding
Virtuous Living Spices Packaging Contains More Than Edible Ingredients
The food packaging industry can explore innovative designs that highlight clean ingredient labels and convey emotional messaging to appeal to health-conscious and sentiment-driven…
CategoryLifestyle
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
Developing healthy food products with a focus on clean packaging design that reflects brand sentiments.
