Consumers battle the guilt of often unsustainable tech with green tech retail
Implications - According to the EPA, 70% of metal in landfills comes from smartphones, a fact that the increasingly eco-conscious, yet tech-savvy consumer is at odds with. To increase sustainability of purchasing technology, tech brands are revamping their brick and mortar locations to be more eco-conscious. This speaks to the desire of the average consumer to not live life entirely eco-consciously, but to "tip the scales" whenever possible.
Workshop Question - What type of eco-conscious initiatives could your brand employ to rectify some of your less environmentally-friendly processes?
Trend Themes
1. Eco-friendly Tech Retail Stores - To become more eco-conscious, tech brands are revamping their brick and mortar locations using wood, clay and earthy tones and incorporating eco-friendly appliances and solar panels to enhance sustainability.
2. Light-powered Technology - Light-powered technology, such as the 'EKOOR' Solar Proximity Beacon enables eco-friendly approach to modern digital marketing technologies with potential for application beyond the technology market.
3. Earth Day Retail Makeovers - Retail brands are overhauling the look of their stores with green accents, new uniforms and signage advertising their commitment to sustainability around the Earth Day celebrations, improving on their image and increasing awareness about conservationism.
Industry Implications
1. Retail Industry - Retail industry experts are seeking ways to become more eco-conscious through adopting eco-friendly measures in their operations, products, and marketing tactics.
2. Tech Industry - Tech Industry players are focusing on going green in order to promote product sustainability and create eco-conscious brand images through eco-friendly manufacturing, product development, packaging, and retail store design.
3. Marketing Industry - Marketing experts are leveraging eco-friendly technologies such as light-powered beacons and other innovative marketing tactics to significantly reduce the carbon footprint of traditional marketing techniques.
