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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Infantized Activity

As childhood activity decreases, parents and brands reframe healthy living

Implications - Activity for North American children is no longer an assumed pastime, which has lead to the rebranding of activity as hip to enhance parental social status and childhood health levels. Traditionally mature workouts are given a juvenile makeover to satisfy children looking to emulate adulthood and avoid the progress of child obesity.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
393,983 Total Clicks
Date Range:
Sep 13 — Jun 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Mother-Daughter Yoga Photography
Mother-Daughter Yoga Photography
Instructor Laura Kasperzak Adorably Poses with Her Preschooler
There is a really good reason why yoga instructor Laura Kasperzak’s Instagram account, laurasykora, has generated over 700,000 followers. Not only are people impressed by her strength and... MORE
Fitness-Encouraging Playgrounds
Fitness-Encouraging Playgrounds
Attivo by John Ditchburn Helps Children Become More Active
A focus on health and fitness for children is becoming more of a priority as modern society comes to grips with the negative effects of processed foods and hi-tech distractions; Attivo by John... MORE
Veggie-Eating Child Games
Veggie-Eating Child Games
'Funfair In Your Mouth' Encourages Kids to Eat Healthier
It is a universal truth that children hate to eat their vegetables, and with good reason, but with the right kind of incentive, anything is possible as the game titled ‘Funfair In Your Mouth&#... MORE
Baby Yoga Mats
Baby Yoga Mats
The Little Yoga Mat Sells Yoga Gear Suitable for Tiny Tots
Yoga has reached levels of mass popularity over the years among adults, but it is now surging into younger demographics; thus, Jensen Wheeler Wolfe decided to adhere to the pattern and create baby... MORE
Kiddie Workout Equipment
Kiddie Workout Equipment
This Treadmill for Kids Adds Fun to Their Fitness
If a healthy, active lifestyle is what you want for your little ones, then this treadmill for kids is just the thing you need. With bright colors and special features, it is guaranteed to get your... MORE
Vivid Toddler Fitnesswear
Vivid Toddler Fitnesswear
These Baby Yoga Pants from Etsy Shop MuladharaYoga are Fashion-Forward
These baby yoga pants from Etsy’s MuladharaYoga shop embrace the popular fitness craze. Made with both fashion and comfort in mind, the printed pants allow your baby to crawl and stretch while... MORE

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