Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Infantized
Activity
As childhood activity decreases, parents and brands reframe healthy living.
3.4
Trend score
Trend
What is the Infantized Activity trend?
Infantized Activity: Activity for North American children is no longer an assumed pastime, which has lead to the rebranding of activity as hip to enhance parental social status and childhood health levels. Traditionally mature workouts are given a juvenile makeover to satisfy children looking to emulate adulthood and avoid the progress of child obesity.
Trend themes
Themes within the Infantized Activity trend
Three behaviours holding the trend together01
Childhood obesity prevention through gamification
The use of interactive and gamified experiences to inspire children to be more active and eat healthier.
02
Children's fitness products and gear
The creation of fitness equipment and gear designed specifically for children, such as treadmills and yoga mats.
03
Parent-child fitness activities
The rise of parent-child fitness activities, such as mother-daughter yoga and fitness-encouraging playgrounds.
Industry implications
What the Infantized Activity trend means for industry
Where the trend changes the playbookFor
Health and wellness
Businesses in this industry can incorporate gamification technology and create fitness products and gear specifically for children.
For
Children's products
This industry can focus on creating fitness equipment and tools that engage and motivate children to stay active.
For
Family leisure and entertainment
Businesses in this industry can incorporate fun and interactive fitness activities for families to participate in together, such as fitness-encouraging playgrounds and family-friendly yoga classes.
Trend signals
Trend signals for Infantized Activity
Trend score 3.4 out of 10, from popularity 53%, activity 43%, freshness 8%.
Popularity53%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Infantized Activity trend
6 featured examples from Sep 26, 2013 to Jun 4, 2014CategoryLife-Stages
Mother-Daughter Yoga Photography
Instructor Laura Kasperzak Adorably Poses with Her Preschooler
The fitness industry has the opportunity to create family-friendly yoga classes and products that cater to parents and children practicing yoga together.
CategoryArt & Design
Fitness-Encouraging Playgrounds
Attivo by John Ditchburn Helps Children Become More Active
The playground equipment manufacturing industry has the opportunity to capitalize on the trend of fitness-encouraging playgrounds by developing innovative and customizable product…
CategoryLifestyle
Veggie-Eating Child Games
'Funfair In Your Mouth' Encourages Kids to Eat Healthier
Opportunity for sauce makers and food companies to develop innovative products or games that encourage healthier eating habits in children.
CategoryLifestyle
Baby Yoga Mats
The Little Yoga Mat Sells Yoga Gear Suitable for Tiny Tots
The market for children's fitness products, including baby yoga mats, has the potential to grow as more parents embrace healthy habits for their kids.
CategoryLife-Stages
Kiddie Workout Equipment
This Treadmill for Kids Adds Fun to Their Fitness
Companies that manufacture fitness equipment can explore developing specialized equipment for children to tap into a growing market.
CategoryLifestyle
Vivid Toddler Fitnesswear
These Baby Yoga Pants from Etsy Shop MuladharaYoga are Fashion-Forward
Athleisure brands can tap into the infant fitness clothing market.
