It is a universal truth that children hate to eat their vegetables, and with good reason, but with the right kind of incentive, anything is possible as the game titled 'Funfair In Your Mouth' shows. Created for the Japan's Ebara Foods, a leading sauce maker, it encourages kids to eat their veggies by addressing their sense of fun and imagination.
Conceived and executed by Beacon/Leo Burnett Japan, Funfair In Your Mouth uses technology to create an interactive digital experience that makes eating vegetables much more exciting and satisfying. First of all, it puts children into a mouth cockpit and has them chewing broccoli by moving their head. Then they are asked to grab a real veggie, which the game acknowledges with a fireworks show.
Key Themes Behind This Trend
- Interactive Digital Experiences
- Opportunity for developing more interactive digital experiences to make healthy eating fun for kids.
- Gamification of Healthy Eating
- The use of gamification techniques to incentivize children to eat their vegetables.
- Addressing Children's Senses of Fun and Imagination
- Importance of addressing children's sense of fun and imagination to make healthy eating more appealing.
Where This Applies
- Food and Beverage
- Opportunity for sauce makers and food companies to develop innovative products or games that encourage healthier eating habits in children.
- Education and Edutainment
- Potential for educational and edutainment companies to incorporate gamification and interactive experiences to promote healthy eating in children.
- Technology and Gaming
- Opportunity for technology and gaming companies to create interactive digital experiences or apps aimed at encouraging healthy eating habits in children.
