It is a universal truth that children hate to eat their vegetables, and with good reason, but with the right kind of incentive, anything is possible as the game titled 'Funfair In Your Mouth' shows. Created for the Japan's Ebara Foods, a leading sauce maker, it encourages kids to eat their veggies by addressing their sense of fun and imagination.
Conceived and executed by Beacon/Leo Burnett Japan, Funfair In Your Mouth uses technology to create an interactive digital experience that makes eating vegetables much more exciting and satisfying. First of all, it puts children into a mouth cockpit and has them chewing broccoli by moving their head. Then they are asked to grab a real veggie, which the game acknowledges with a fireworks show.