Category
Tech
Delegated Interfaces
Trend cluster
Category
Predictive
Play
Predictive technology shifts into areas of entertainment.
3.0
Trend score
Trend
What is the Predictive Play trend?
Predictive Play: Often used for added efficiency in the workplace, predictive technology is expanding into more leisurely activities for heightened customization. Integrating predictive technology into games and online activities, brands are not only adding an element of customization, but also helping to make elements of play more technologically efficient.
Trend themes
Themes within the Predictive Play trend
Three behaviours holding the trend together01
Predictive Technology Integration
Integrating predictive technology into leisure activities for heightened customization and efficiency.
02
Data-Driven Personalization
Developing unique taste profiles and making data-driven suggestions based off of individual preferences.
03
Technological Randomness
Incorporating randomness and chance into daily activities through predictive technology.
Industry implications
What the Predictive Play trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
Integrating predictive technology into gaming and other leisure activities for enhanced user experience.
For
Software Industry
Developing predictive software for various applications including but not limited to age progression and personalization.
For
Retail Industry
Creating personalized recommendations for products using data-driven algorithms.
Trend signals
Trend signals for Predictive Play
Trend score 3.0 out of 10, from popularity 50%, activity 32%, freshness 8%.
Popularity50%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Predictive Play trend
4 featured examples from Jan 30, 2014 to Mar 3, 2015CategoryTech
Fortune-Telling Chronographs
The Foretell Watch Answers Life's Tough Questions Every Five Seconds
Fashion brands can capitalize on the demand for predictive accessories, creating innovative designs that fuse fashion and technology.
CategoryTech
Predictive Age Progression Software
This Software Predicts What a Baby Will Look Like as an Adult
The technology industry can explore the development and application of predictive age progression software.
CategoryTech
Predictive Drinking Apps
Next Glass Learns the Drinks You Like to Make Data-Driven Suggestions
Disruptive innovation opportunity for app developers to create personalized and data-driven apps for the beverage industry.
CategoryTech
Predictive Search Board Games
The Query Game Plays Off Google's Predictive Search Feature
Incorporating popular online culture into board game design presents a niche opportunity to differentiate and appeal to younger audiences.
