Pragmatic Persona

Culture takes a backseat to skills in professional personal branding

Implications - When Millennials reached working age, a shift could be seen in professional personal branding toward culture and personality; however, as the world prepares for the more pragmatic Gen Z to enter adulthood, a skew back toward skill can be seen. This speaks to the cyclicality of generational demographics, and the ultimate balance needed regarding employment and personal branding.
SCORE 4.9
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67,933 Total Clicks
Jun 15 - May 16
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Featured Examples
Social Media Portfolios - Art Director Castro Desroches Turned Instagram into a Showcase of His Work
SCORE 6.8
Warm 3,448 Clicks Pub: May 8, 16
Social Media Portfolios
Art Director Castro Desroches Turned Instagram into a Showcase of His Work
Art director Castro Desroches needed to put together a portfolio and thought to himself: “What better way to spin it than to put the entire thing on Instagram?” Now, his @castro.... [More]
Talent-Highlighting Features - Personal Web-Hosting Site About.Me Now Offers a Spotlight Button
SCORE 2.9
Mild 246 Clicks Pub: Jan 19, 16
Talent-Highlighting Features
Personal Web-Hosting Site About.Me Now Offers a Spotlight Button
Digital profile platform About.me recently added a new spotlight button feature that allows users to customize their call to action. The site, which allows you to create an all-in-one online hub, is... [More]
Skilled Employee Apps - The CA Technologies Talent Development Platform Targets Expert Workers
SCORE 4.5
Average 371 Clicks Pub: Jun 18, 15
Skilled Employee Apps
The CA Technologies Talent Development Platform Targets Expert Workers
The CA Technologies Talent Development app helps the independent software company streamline and regulate the attraction, development and retention of skilled workers. The system is holistic from... [More]
Skills-Based Hiring Platforms - This Tool Helps Skilled Professionals Advertise Their Services
SCORE 4.1
Average 542 Clicks Pub: Sep 24, 15
Skills-Based Hiring Platforms
This Tool Helps Skilled Professionals Advertise Their Services
‘Fair.FM’ is a skills-based hiring platform that helps consumers connect with industry professionals. For entrepreneurs and small business owners it can be difficult to find skilled... [More]
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