Culture takes a backseat to skills in professional personal branding
Implications - When Millennials reached working age, a shift could be seen in professional personal branding toward culture and personality; however, as the world prepares for the more pragmatic Gen Z to enter adulthood, a skew back toward skill can be seen. This speaks to the cyclicality of generational demographics, and the ultimate balance needed regarding employment and personal branding.
Workshop Question - How would you present your brand with regard to the culture- and personality-based attitudes of Millennials? How would you do the same for the pragmatism of Gen Z?
Trend Themes
1. Shift Towards Skills-based Personal Branding - The generational shift from millennials to Gen Z has resulted in a move back towards skills-based personal branding, as opposed to a focus on culture and personality.
2. Skills-based Hiring Platforms - Skill-based hiring platforms, such as Fair.FM, provide an easier way for businesses to connect with skilled professionals on a case-by-case basis.
3. Talent-highlighting Features - Digital profile platforms, such as About.me, are incorporating new spotlight button features to help professionals better showcase their talents and personal brand.
Industry Implications
1. Human Resources - The use of skills-based hiring platforms is disrupting traditional recruitment methods and presenting opportunities for HR professionals to streamline their hiring processes.
2. Personal Branding - The shift towards skills-based personal branding is disrupting traditional personal branding methods and presenting opportunities for professionals to better showcase their skills and experience.
3. Social Media Marketing - The use of platforms like Instagram for professional portfolios is disrupting traditional personal website formats and presenting opportunities for social media marketers to better leverage these platforms for branding purposes.
4 Featured, 34 Examples:
96,511 Total Clicks
Date Range:
Jun 15 — May 16
Trending:
Average
Consumer Insight Topics:
