Category
Lifestyle
Assisted Choices
Trend cluster
Category
Personality
Characterization
Consumers are categorizing behavioral traits for social interaction.
5.2
Trend score
Trend
What is the Personality Characterization trend?
Personality Characterization: Seeking social involvement, consumers are using shared personality traits as a form of peer-to-peer bonding. Classifying behavior based on participation and interests in areas like cuisine and online networking, infographics and charts are helping consumers categorize what "type" of persona they embody. This allows those of a similar category to connect over behavioral traits once considered niche or unique.
Trend themes
Themes within the Personality Characterization trend
Three behaviours holding the trend together01
Personality Categorization
Consumers are categorizing their behavior traits as a form of peer-to-peer bonding.
02
Interactive Infographics
Interactive visual tools are providing insights and analysis on personality traits and characteristics.
03
Social Media Analysis
Personality analyzing generators are providing solutions based on analyzing consumer's social media content.
Industry implications
What the Personality Characterization trend means for industry
Where the trend changes the playbookFor
Marketing
Marketers can use personality categorization as a tool for customer segmentation and targeted messaging.
For
Technology
Developers can integrate interactive personality analysis features to provide enhanced personalized experiences.
For
Hospitality
Brands can use personality categorization to provide tailored experiences and personalized recommendations to their customers.
Trend signals
Trend signals for Personality Characterization
Trend score 5.2 out of 10, from popularity 87%, activity 62%, freshness 8%.
Popularity87%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personality Characterization trend
3 featured examples from Oct 9, 2013 to Sep 22, 2014CategorySocial Media
Social Media Personality Analyzers
'Five' Reveals Personality Traits Based on Your Facebook Posts
Disruptive innovation opportunity in providing tools for analyzing consumer personality traits from social media data.
CategorySocial Media
Workplace Personality Charts
Characterize Your Co-Workers with This Humorous Infographic
Opportunity for HR professionals to use personality charts as a tool for recruitment and talent management strategies.
CategoryArt & Design
Personality Type Posters
Zomato Can Help You Find a Restaurant No Matter Your Type
Food and restaurant businesses can utilize personality-based recommendations to attract customers and improve their dining experience.
