Apparently, people can tell a lot about you based on what your share via Facebook posts. A California-based start-up 'Five' can do so with its nifty personality analyzing generator.
The generator, which is essentially an interactive infographic, "examines the linguistic content of Facebook wall posts, pulling key words to make strikingly accurate estimates about individual personalities.”
To see what your Facebook posts say about you, all you have to do is log into Five's site with your Facebook account information. It then breaks down your personality into five categories (Openness, Extraversion, Agreeableness, Neuroticism and Conscientiousness) and rates you with a score ranging from 0-100% for each one. Upon getting your results, it will compare you to the personalities of iconic public figures like Bill Gates and Steve Jobs and even to some of your friends.
Key Themes Behind This Trend
- Social Media Personality Analysis
- Opportunity for businesses to analyze consumer personality traits based on their social media posts.
- Interactive Infographic Personality Generators
- Potential for developing interactive tools that analyze linguistic content and generate personality profiles.
- Comparative Personality Assessments
- Opportunity to create platforms that compare individual personality traits to those of well-known public figures and friends.
Where This Applies
- Social Media Analytics
- Disruptive innovation opportunity in providing tools for analyzing consumer personality traits from social media data.
- Data Visualization
- Opportunity for developing interactive infographics that visually represent personality traits based on linguistic content.
- Personality Assessment and Comparison
- Potential for creating platforms that assess and compare personality traits of individuals to public figures and friends.
