Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Pea
Milk
Brands are utilizing yellow peas to create alternative milk products.
3.7
Trend score
What's Happening
What is the Pea Milk trend?
Pea Milk: Dairy brands are launching pea-based milks to promote the ingredient as a healthy and sustainable dairy alternative. Peas provide several benefits when used in dairy applications, as the ingredient contains large amounts of protein, vitamins, and amino acids that are commonly derived from animal products.
Insight
The consumer insight behind the Pea Milk trend
Consumers often have a variety of food preferences related to dietary restrictions, ethical concerns, sustainability, and taste. As non-dairy milk's popularity continues to grow, consumers are looking for new ways to enjoy the taste and texture of animal milk without compromising their health and values. To accommodate this consumer desire, brands are now releasing pea milk as a way to meet the needs and preferences of a wide range of consumers.
Trend themes
Themes within the Pea Milk trend
Three behaviours holding the trend together01
Pea Milk
Dairy brands are launching pea-based milks to promote the ingredient as a healthy and sustainable dairy alternative.
02
Plant-Based Pea Milks
Pea milk has the potential to become one of the most popular kinds of alternative milks, thanks to their small environmental footprint and high protein content.
03
Alternative Protein-Enhanced Milks
Trader Joe's introduces a non-dairy oat beverage with pea protein, offering a creamy blend that's gluten-free, lactose-free, kosher, and vegan.
Industry implications
What the Pea Milk trend means for industry
Where the trend changes the playbookFor
Dairy
Dairy brands are exploring pea-based milks as a healthy and sustainable alternative to traditional dairy products.
For
Plant-Based Foods
The rise of pea milk reflects the growing demand for plant-based alternatives in the food industry.
For
Alternative Protein
The introduction of non-dairy milks enhanced with pea protein demonstrates the increasing popularity of alternative protein sources in the market.
Workshop question
How can your brand rework its product/service using new ingredients?
Trend signals
Trend signals for Pea Milk
Trend score 3.7 out of 10, from popularity 49%, activity 43%, freshness 20%.
Popularity49%
Activity43%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pea Milk trend
7 featured examples from May 6, 2021 to Jan 18, 2024CategoryLifestyle
Protein-Enhanced Oat Milks
Trader Joe's Has a New Non-Dairy Oat Beverage with Pea Protein
The expansion of the non-dairy milk market presents a significant opportunity for growth in the plant-based protein market.
CategoryLifestyle
Complete Plant-Based Milks
Califia Farms' Complete Plantmilk is Nutritionally Comparable to Dairy
Califia Farms' Complete Plantmilk offers a nutritionally comparable option to dairy milk, disrupting the dairy alternatives industry with its lower sugar content and nourishing pr…
CategoryLifestyle
Nutritious Chickpea Milks
Yofiit's Proprietary Formula Combines Chickpea, Pea and Flax
The plant-based milk industry can innovate by incorporating protein-rich sources such as chickpeas and developing milk alternatives without chemical additives.
CategoryLifestyle
Pea Protein Beverages
Tiptoh is Diversifying the Belgian Market's Dairy-Free Drinks
The introduction of pea protein beverages provides a disruptive innovation opportunity for the plant-based food and beverage industry to expand its product offerings and cater to…
CategoryLifestyle
Nourishing Pea-Based Drinks
GoPeasy is a Plant-Based To-Go Drink with Fun Flavors Outside the Norm
As the demand for cleaner and healthier plant-based products increases, invest in developing innovative and flavor-packed plant-based drinks using natural resources like peas.
CategoryEco
Carbon-Neutral Pea Milks
Wunda is a New Plant-Based Milk Brand That Uses Yellow Peas
The dairy alternative industry, which includes both established players and startups, can capitalize on the surging demand for plant-based options that meet the needs of health an…
CategoryLifestyle
Barista-Quality Pea-Based Milks
The Good Pea Co Makes Blendable Alternative Milks for Lattes
Alternative milk producers can explore the use of yellow split peas as a base ingredient for barista-quality milk alternatives and cater to the increasing demand for plant-based p…
