Consoles and streaming devices are adapted for the Chinese market
Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market.
Workshop Question - How could you increase your brand's accessibility for those with limited access to the internet?
Trend Themes
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Adapting Technology to Fit the Chinese Market — International brands are launching gaming and streaming services adapted to fit the needs of Chinese users, demonstrating the importance of accessibility in terms of tech requirements.
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Shift Towards Mobile and Pc-based Gaming and Streaming — The rise of mobile and PC-based gaming and streaming is causing traditional cable boxes to become less popular and complex systems to handle modern content needs to be developed.
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Growth of On-demand Video Streaming — On-demand video streaming services are growing in popularity in China, with platforms like Tmall Box Office giving consumers an easy way to stream videos and TV shows on-demand.
Industry Implications
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Gaming Industry — Developing new consoles specifically for the Chinese market or creating computer consoles that also operate as gaming consoles present disruptive innovation opportunities in the gaming industry.
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Media and Entertainment Industry — Adapting technologies, such as on-demand video streaming services, to fit the needs of the Chinese market presents disruptive innovation opportunities in the media and entertainment industry.
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Technology Industry — The shift towards mobile and PC-based gaming and streaming presents disruptive innovation opportunities to develop systems to handle modern content needs and create complex consoles that operate as computers.
