Offbeat Playtime

Toy designers encourage personal expression with bizarre products

Implications - Toy designers are moving away from offerings that emphasize stereotypically masculine or feminine traits, instead creating a wide array of bizarre and offbeat products that are neutral in gender. Whether it's subverting pop culture characters or simply reimagining a traditional toy in a new form, these products make it acceptable for children to diverge from the norm. This progression speaks both to the fading relevance of the gender binary, as well as the heightened development of personal identity at younger ages.
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
82,655 Total Clicks
Mar 15 - Jun 17
This Quarter and Hot
ToysYouthLife-Stages
Featured Examples
Expressive Toy Wearables - Hasbro's Hanazuki Toy Range Helps to Connect Kids with Their Emotions
SCORE 9.7
This Quarter and Viral 1,691 Clicks Pub: Jun 21, 17
Expressive Toy Wearables
Hasbro's Hanazuki Toy Range Helps to Connect Kids with Their Emotions
Early this year, Hasbro Studios and Titmouse, Inc. launched the animated series ‘Hanazuki: Full of Treasures’ on YouTube, introducing kids to a plantlike child character called a... [More]
Liquid Art Toys - 'Artsplash' is a Unique 3D Art Toy for Kids That's Powered by Water
SCORE 8.8
This Quarter and V. Hot 1,139 Clicks Pub: May 24, 17
Liquid Art Toys
'Artsplash' is a Unique 3D Art Toy for Kids That's Powered by Water
Artsplash is a unique art toy for kids that inspires kids to create using water, colored dyes, an Aquapen and Artsheets as an alternative to paints, a brush and paper. Unlike creations that are... [More]
Educational Craft Subscriptions - Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability
SCORE 6.4
Warm 7,354 Clicks Pub: Mar 12, 15
Educational Craft Subscriptions
Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability
From pen and papers to piles of toys, trying to keep a kid entertained can rack up a lot of environmental waste—but not the activity boxes from Green Kid Crafts. With a subscription, a child will... [More]
Cute Communicative Robots - 'Elfkins' Emotes Messages Between Kids and Loved Ones
SCORE 8.3
This Quarter and Hot 1,047 Clicks Pub: May 23, 17
Cute Communicative Robots
'Elfkins' Emotes Messages Between Kids and Loved Ones
For all the benefits of the internet, it can be a potentially dangerous place for kids, and Elfkins is a new toy designed to take away some of the risk associated with kids online. Online... [More]
Gender-Neutral Science Kits - This Educational Toy Introduces Kids to Science at a Young Age
SCORE 5.1
Warm 921 Clicks Pub: Mar 22, 16
Gender-Neutral Science Kits
This Educational Toy Introduces Kids to Science at a Young Age
Steve Spangler Science is an educational toy manufacturer that specializes in gender-neutral science kits like this ‘Big Bag of Science’ product. Ideal for kids of all ages, the brand&#... [More]
Quantcast