Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Niche
Scrawling
Analog methods of note-taking differentiate through hyper-niche personalization.
3.6
Trend score
Trend
What is the Niche Scrawling trend?
Niche Scrawling: One of the advantages of archiving one's life online is the opportunity to develop a public personal brand. Tying that idea into the more private analog alternative, more hyper-niche notebooks and stationery can be observed. This ties into the consumer desire to live a highly curated life, on and off the Internet.
Trend themes
Themes within the Niche Scrawling trend
Three behaviours holding the trend together01
Analog Notebooks
Consumers desire for analog note-taking experiences with personalization and niche personal branding.
02
Combination Notebooks
Combining various activities like adult coloring books, journaling about food experiences, and trying out tattoo designs.
03
Left-Handed Stationery
Innovative ideas for left-handed people to have a better writing experience through slant-ruled notebooks.
Industry implications
What the Niche Scrawling trend means for industry
Where the trend changes the playbookFor
Stationery
Creating innovative and niche notebooks to allow consumers to express their individuality in a highly curated life.
For
Creative Activities
Designing exciting combinations of various activities like coloring books and note-taking to enhance consumer experiences.
For
Specialized Stationery
Offering specialized stationery like left-handed notebooks to cater to a specific target market.
Workshop question
How can your brand streamline its products/services, or create a product/service that is highly targeted?
Trend signals
Trend signals for Niche Scrawling
Trend score 3.6 out of 10, from popularity 53%, activity 47%, freshness 8%.
Popularity53%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Niche Scrawling trend
4 featured examples from Nov 9, 2015 to Jan 18, 2016CategoryUnique
Left-Handed Notebooks
This Stationary is Specially Designed for Left-Handed People
The stationary industry can create disruptive innovations by considering left-handed users and creating newly designed products specifically for them.
CategoryArt & Design
Hybrid Coloring Notebooks
This Notebook Has Pages for Taking Notes and Coloring Illustrations
Integrating novel features/products to cater to new and wider audiences of consumers.
CategoryLifestyle
Foodie-Focused Notebooks
The 'Tasting Notes' Notebook from Word. Encourages Food Journaling
Stationery companies have an opportunity to create more food journaling products that offer unique features and designs to cater to the growing demand.
CategorySpecial
Trial Tattoo Journals
The Tattoo Doodle Notebook Lets Consumers Draw on Body Parts to Test Ideas
The rise of trial tattoo journals, like the Tattoo Notebook, represents disruptive innovation opportunities for tattoo artists to create bespoke tattoo designs that better reflect…
