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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,446 more

Multi-Niche Innovation

Creating for industries that target multiple streams of need and desire

Implications - Barbecues not only cater to our need for food, but are reflective of leisure and the luxury to take time for relaxation. Generally, barbecuing is also a social method of cooking. Cooking on a BBQ instead of eating out saves money, fuels our desire to socialize, and lets us commune with nature.
10 Featured
140,010 Total Clicks
Date Range:
Jan 08 — Oct 08
Consumer Insight Topics:

Featured Examples

Tailgate Dining
Tailgate Dining
The Exhaust Cooked Burger
A team of Iranian designers came up with this brilliant cooking idea which actually isn’t as disgusting as it first looks. Your car's exhaust is used as a barbecue to grill your food! That still sounds… MORE
Floating Restaurant Tables
Floating Restaurant Tables
The BBQ-Donut is a floating party table. This invention is actually a boat with a very quiet, electric motor on board. It seats 10 people around a BBQ pit/table and includes a stereo system, coolers under… MORE
Designer Grills
Designer Grills
Fiberglass BBQ Corvette
For the car lover in the family, this BBQ Vette will be sure to please. It is made of heavy 14-gauge steel construction, a custom fiberglass cover that looks like a Chevrolet Corvette, polished aluminum,… MORE
Personalized Steak
Personalized Steak
Custom BBQ Branding Irons
Coming this June is a customizable BBQ Branding Iron that allows you to create a message with a name or expression, or mark your steaks rare, medium or well-done. All you have to do is slide the letters… MORE
Instant Eco Grills
Instant Eco Grills
Baja BBQ Firepack
Tons of lighter fluid is used to light BBQs in the US every year which contributes to toxic residue on the foods cooked. The Baja BBQ firepack is made of charcoal packaging (100% recycled biodegradable… MORE
Beer & Tool Holder Shirts
Beer & Tool Holder Shirts
Weber Utility Shirt
Just in time for Father’s Day and the summer grilling season, Weber, the barbecue grill maker brings out this uniquely guy-centric innovation: the Utility Shirt. Based on the idea that “real men”,… MORE
Indoor BBQs
Indoor BBQs
Ariete SteakHouse Grill
The makers of the SteakHouse Grill promise that food will cook in half the time without coming into contact with fats, as is true with traditional grilling. The Ariete leaves behind neither smoke nor smell… MORE
Blender With Handle Bar Throttle
Blender With Handle Bar Throttle
AJ Prindle Party Blender
Kick start the season of steak and margaritas than with the AJ Prindle Party Blender; this gas-powered grillin' gadget is macho to the max. All you have to do is load up the 48 oz pitcher and yank hard… MORE
Loaded Barbeques
Loaded Barbeques
Voyage Plays Tunes
Combining functionality with a fluid design, the Voyage Barbeque Grid, specially designed for people who enjoy outdoor barbeques, got all your needs covered. The moveable outdoor barbecue ensemble sports… MORE
BBQ Swords
BBQ Swords
Become Chef Zorro
Here's another picture that may be worth a thousand words. If your summer barbecue ever becomes boring, try strapping on this handsome outfit; the ladies will love it! Complete with the included mask… MORE

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