Category
Art & Design
Sensory Packaging
Trend cluster
Category
Modernized
Filtration
Water purification gets an aesthetic overall for heightened consumer appeal.
3.2
Trend score
Trend
What is the Modernized Filtration trend?
Modernized Filtration: Adding an element of prestige to traditional tasks like water filtration, brands are turning to contemporary aesthetics for heightened appeal. Mimicking artistic decor pieces rather than a standard purification system, these modern designs reflect a need for more attractive everyday products.
Trend themes
Themes within the Modernized Filtration trend
Three behaviours holding the trend together01
Aesthetic Purification Systems
Brands are turning to contemporary aesthetics for heightened appeal, mimicking artistic decor pieces rather than a standard purification system.
02
Innovative Water Filtration Designs
Creators are seeking solutions to problems with current methods of water filtration by developing systems with stand-alone filters, drip water filter systems, and engraved crystals to make the tap water taste better.
03
Corporate Social Responsibility
Sustainable production, maintenance, packaging and use processes, and social conscience come with every serving too thanks to philanthropic or green initiatives for companies that contribute to environmental and social good.
Industry implications
What the Modernized Filtration trend means for industry
Where the trend changes the playbookFor
Home Appliances
Innovative and aesthetically pleasing purification systems for homes, kitchens, and other indoor spaces.
For
Water Treatment & Filtration
Developments in water filtration designs and technologies as an opportunity for potential consumer appeal and quality improvement.
For
Environmental & Social Philanthropy
Corporate social responsibility and ethical products, services, and initiatives encompassing green, sustainable manufacturing, and philanthropic activities.
Trend signals
Trend signals for Modernized Filtration
Trend score 3.2 out of 10, from popularity 55%, activity 34%, freshness 8%.
Popularity55%
Activity34%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modernized Filtration trend
4 featured examples from Mar 9, 2014 to Feb 23, 2015CategoryArt & Design
Taste-Improving Crystals
Still by Studio Formafantasma Uses Engraved Patterns to Purify Water
The kitchenware industry can capitalize on the opportunity to create aesthetically pleasing water purifiers as a staple item in the modern kitchen.
CategoryEco
H2O Aid Initiatives
Clean Water Charity Project Supports a 'Made to Matter' Approach to Production
The use of innovative and sustainable manufacturing processes in the water filtration industry can create an opportunity for companies to produce more eco-friendly products
CategoryArt & Design
Mod Watering Holes
The Lotus Water Purifier Becomes a Meeting Place in the Contemporary Kitchen
Manufacturing companies specializing in innovative home appliances that incorporate water purification features and promote family interaction.
CategoryArt & Design
Separated Purifying Pitchers
The KOR Drip Water Filter Allows You To Fill Multiple Containers
Opportunity for companies to introduce drip water filters with improved usability and efficiency.
