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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Medicinal Marketing

Brands turn to therapeutic forms of product packaging and branding

Implications - Consumers have become enamoured with preserving their health as gluten-free, veganism and cleanse movements have grown sizeably within the last year. Buying a product that portrays itself as healthy is part of a positive lifestyle that consumers want to be associated with, and as such, many brands have chosen to brand their products with a distinctly medical aesthetic.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
565,474 Total Clicks
Date Range:
Apr 12 — May 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Androgynous Molecular Branding
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
Playing on the idea of androgyny, this unisex branding identity for cosmetic brand Yümi breaks from tradition and experiments with stereotypical colors and packaging ideas to prove masculine and... MORE
Modern Apothecary Packaging
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
Noise 13 worked with Ziesche Modern Apothecary to create a branding design that could appeal to the contemporary consumer, while maintaining that old-school look. When people here “apothecary,&#... MORE
Medicine Bottle Brew Branding
Medicine Bottle Brew Branding
Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image
There isn’t really a recognizable standard in terms of iced coffee containers, yet it’s quite fresh to see Eighthirty Coffee packaging take the form that it does. The stubby tinted... MORE
Punny Medicine Body Wash
Punny Medicine Body Wash
'Chill Pill Soap' Reminds One to Relax
Etsy shop owner Kasey Hachler has released specially made ‘Chill Pill Soap’ shaped like giant pills. Each bar has the words “Chill Pill” printed on it and even has the dose... MORE
Medicine-Inspired Alcohol Carriers
Medicine-Inspired Alcohol Carriers
The Booze Prescription Flask is Hilarious and Fun
The Booze Prescription Flask will serve you up your daily dose of shots. This hilarious booze concealer will let everyone know that you love to party, in full rock star style. This awesome flask... MORE
Medicine Bottle Mouthwashes
Medicine Bottle Mouthwashes
The Aesop Mouthwash Launches and Will Improve Your Hygiene
The recent launch of the Aesop mouthwash will assist you in your dental care routine. Aesop is a fantastic brand that attempts to provide a wide range of hygienic products from skin care to hair care.... MORE

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