Brands turn to therapeutic forms of product packaging and branding
Implications - Consumers have become enamoured with preserving their health as gluten-free, veganism and cleanse movements have grown sizeably within the last year. Buying a product that portrays itself as healthy is part of a positive lifestyle that consumers want to be associated with, and as such, many brands have chosen to brand their products with a distinctly medical aesthetic.
Trend Themes
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Medical Aesthetic Branding — Brands are embracing a medical aesthetic to tap into consumer's desires to associate themselves with healthy lifestyles, offering disruptive innovation opportunities for designers to incorporate medicinal themes into products and packaging.
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Old-school Packaging — Consumers are attracted to packaging designs that evoke nostalgia for bygone eras, creating an opportunity for brands to produce old-school designs with modern twists for maximum impact.
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Science-inspired Branding — Using scientific concepts for branding can create an association with efficacy and quality, offering opportunities for designers to experiment with scientific and molecular themes in product design.
Industry Implications
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Cosmetics — Brands in the cosmetics industry can embrace medical and scientific themes for packaging and promotion, appealing to consumers who desire healthy lifestyles and effective products.
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Beverage — Brands in the beverage industry can experiment with old-school packaging designs with modern twists, tapping into consumers' nostalgic desires for bygone eras while still offering innovative and unique product designs.
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Coffee Shops — Coffee shops can create unique and iconic packaging designs to make their ready-made products stand out on the crowded market, using old-school or science-inspired themes to appeal to customers seeking both quality and innovation.
