Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curated
Dining
Consumers seek out a cost-effective way to curate custom meals.
3.4
Trend score
Trend
What is the Curated Dining trend?
Curated Dining: Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in.
Trend themes
Themes within the Curated Dining trend
Three behaviours holding the trend together01
Custom Dining Experiences
Consumers are seeking out curated dining experiences that bring the high-end restaurant experience to their homes at a fraction of the cost.
02
Meal Subscription Services
Meal subscription services offer consumers the convenience of having healthy, chef-designed meals delivered to their doorsteps.
03
Personalized Chef Services
On-demand personal chef apps and services provide users with a custom culinary experience in their own homes.
Industry implications
What the Curated Dining trend means for industry
Where the trend changes the playbookFor
Food Delivery Services
Food delivery services can adapt their business models to offer more curated dining experiences and personal chef services to their customers.
For
Meal Kit Services
Meal kit companies can target families with child-sized portions and flexible options.
For
Restaurant Industry
Restaurants can offer private dining experiences and chef services outside of their traditional brick-and-mortar locations.
Workshop question
What would the "Netflix" of your industry look like, as in a way to enjoy top-tier content and services in a highly convenient manner?
Trend signals
Trend signals for Curated Dining
Trend score 3.4 out of 10, from popularity 45%, activity 49%, freshness 8%.
Popularity45%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Curated Dining trend
5 featured examples from Jan 17, 2015 to Sep 9, 2016CategoryLifestyle
Family-Friendly Meal Kits
'One Potato' is a Meal Kit Company That Offers Child-Sized Portions
Meal kit companies can innovate by expanding their offerings to include child-sized portions and other flexible options that cater to families with young children.
CategoryLifestyle
Executive Meal Subscriptions
Chef's Plate Offers Chef-Designed Meals for Quality Convenience
Food delivery services can incorporate unique, chef-designed meals into their offerings to attract busy urbanites looking for convenient and healthy meal options.
CategoryLifestyle
Dinner Party Services
Kitchit Offers a Customized Catered Meal and a Personal Chef at Your Home
The hospitality industry can leverage the trend of personalized chef services to enhance the customer experience and capture new market segments.
CategoryTech
SMS Lunch Services
Toronto's Gob is a Service That Lets You Order Lunch by Text Message
Disruptive innovation opportunity: Utilize text or mobile-based platforms to streamline the food delivery process and provide more convenient options to customers.
CategoryLifestyle
Personal Chef Apps
Hao Chushi Connects Users with Chefs Who Prepare Meals Within One's Home
Utilize the on-demand chef service model to create a customizable food delivery service that delivers meals directly to your home.
