Category
Lifestyle
Assisted Choices
Trend cluster
Category
Macabre
Marketing
Morbid advertisements illustrate a turn toward more shocking media techniques.
4.7
Trend score
Trend
What is the Macabre Marketing trend?
Macabre Marketing: With violence in movies and television becoming the norm, viewers are becoming increasingly immune to explicit imagery. Aiming to incite more of an emotional response from viewers, brands seek to utilize violent themes to create shock value in their ads.
Trend themes
Themes within the Macabre Marketing trend
Three behaviours holding the trend together01
Shock Advertising
Ad campaigns using shock value and violence to create an emotional response from viewers.
02
Macabre Humor
Using dark and twisted humor to appeal to audiences.
03
Morbid Curiosity
People's increasing fascination with horror and the macabre.
Industry implications
What the Macabre Marketing trend means for industry
Where the trend changes the playbookFor
Advertising
The advertising industry can use shock value and dark humor to create memorable campaigns.
For
Entertainment
The entertainment industry can capitalize on people's fascination with horror and the macabre in TV shows, movies, and literature.
For
Retail
Retailers can use horror and the macabre to create unique and eye-catching product designs and packaging.
Trend signals
Trend signals for Macabre Marketing
Trend score 4.7 out of 10, from popularity 65%, activity 68%, freshness 8%.
Popularity65%
Activity68%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Macabre Marketing trend
6 featured examples from Mar 1 to Dec 7, 2013CategoryMarketing
Desecrated Logo Ads
A Campaign for OLA Poder Activo Shows Logos Being Killed
The creative use of shocking and provocative imagery in advertising campaigns presents new opportunities for brands to engage with their audience.
CategoryPop Culture
Twisted Disney Campaigns
The '13th Street Horror Channel' Ads Kill Off Cinderella and Snow White
The entertainment industry can utilize twisted or darker versions of classic content to attract viewers looking for something fresh and unique.
CategoryAutos
Human Helmet Ads
The Thai Health Promotion Foundation Campaign is Gorily Scalped
Opportunities for ad agencies to create disruptive and attention-grabbing campaigns like these for various products and services.
CategoryAutos
Traumatized Typography Texting Ads
The MINI Word Blocker App Campaign Promotes Safe Driving
The automotive industry can capitalize on the trend of safe driving apps by integrating such features into their vehicle systems or partnering with app developers to provide safer…
CategoryMarketing
Bird-Infested Organ Ads
A Campaign Against Histoplasmosis has Birds Nesting on Organ Branches
The advertising industry can explore innovative ways of raising awareness about health issues through eye-catching and thought-provoking campaigns.
CategoryPop Culture
Macabre Gingerbread Men Ads
The Fangoria Magazine Holiday 2013 Campaign is Deliciously Disturbing
Opportunity for horror and genre-based magazine publishers to capitalize on the Halloween and holiday season to increase subscriptions and reader engagement.
