Category
Tech
Delegated Interfaces
Trend cluster
Category
Luminous
Energy
Consumers turn to high-tech light therapy to combat fatigue and jet lag.
3.3
Trend score
Trend
What is the Luminous Energy trend?
Luminous Energy: Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods.
Trend themes
Themes within the Luminous Energy trend
Three behaviours holding the trend together01
High-Tech Light Therapy
Consumers are turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag, reflecting the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus.
02
Wearable Blue Light Therapy
The rise of smart glasses that use blue light therapy to adjust each user's biological clock to ensure personal needs are met and fulfilled, showcases a market for personalized solutions to energy and sleep patterns.
03
Infrared Light Therapy
Sauna pods like SaunaBar's full-body, jade-coated light pods use both near and far infrared light therapy for a host of purposes, helping users feel better in both mind and body, highlighting the benefits of non-invasive light therapies.
Industry implications
What the Luminous Energy trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry has a huge potential for disruptive innovation with high-tech devices like the Human Charger by Valkee that uses light therapy to increase energy levels and wellbeing.
For
Travel Industry
There is a growing market for travel-oriented health and wellness solutions and products, as seen with the adoption of the Human Charger by Finnair's flight crews as well as Singapore Airlines, KLM, and Iberia planes.
For
Consumer Electronics
The development of wearable devices, like AYO's smart glasses that use blue light therapy, has the potential to disrupt the consumer electronics market by offering personalized solutions to energy and sleep patterns.
Workshop question
What is the most popular alternative to your industry? What lessons could you learn from brands therein?
Trend signals
Trend signals for Luminous Energy
Trend score 3.3 out of 10, from popularity 52%, activity 38%, freshness 8%.
Popularity52%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Luminous Energy trend
5 featured examples from May 15, 2015 to Jan 18, 2017CategoryLifestyle
Energy-Boosting Wellness Gadgets
The 'HumanCharger' Uses Light Therapy to Increase Energy Levels
The health and wellness industry can benefit from incorporating light therapy into their products to meet the demand for energy-boosting solutions.
CategoryLifestyle
Design-Focused Winter Lights
The Verilux HappyLight Helps Combat Seasonal Affective Disorder
Health and wellness companies can expand their product lines by creating SAD lights that offer a stylish and effective solution for combating seasonal affective disorder.
CategoryLifestyle
Jet Lag-Fighting Devices
The Human Charger by Valkee Emits a Transcranial Bright Light
The wellness industry has the potential to incorporate TBL treatment into their offerings for customers seeking jet lag relief.
CategoryLifestyle
Energy-Boosting Eyewear
These Spectacles Improve Sleep and Reduce Jet Lag with Blue Light Therapy
Opportunity for healthcare companies to develop wearable devices with blue-light therapy to improve the health and sleeping habits of patients with sleep disorders.
CategoryLifestyle
Stress-Relieving Sauna Pods
SaunaBar's SaunaPods Use Infrared Light and Jade to Provide Benefits
The health and wellness industry can benefit from incorporating infrared sauna therapy as a new and innovative treatment option for their customers.
