As easy as it has become to travel the around the world and back again, the effects of the inevitable time changes still take a big toll; enter the Human Charger. Created by Finnish startup Valkee, it is a device that emits transcranial bright light (TBL) treatment that significantly quickens the rate of jet lag recovery, which include reduced post-travel symptoms and “subjective feelings of fatigue, inertia, and forgetfulness.”
Although the affects of transcranial bright light is still being tested, the Human Charger has been adopted by Finnair’s flight crews. Psfk writes, "Singapore Airlines, KLM and Iberia planes have also begun stocking the headsets for their own long-haul passengers." This could mean a huge shift in traveling in regards to health.
Key Themes Behind This Trend
- Transcranial Bright Light Treatment
- The use of TBL treatment for jet lag recovery has the potential to disrupt the wellness industry.
- Wearable Jet Lag-fighting Devices
- The development of compact and portable jet lag-fighting devices could create new opportunities for the consumer electronics industry.
- Airline Partnerships for Health Products
- The trend of airlines partnering with health product companies presents strategic opportunities for the airline industry to differentiate and improve the travel experience.
Where This Applies
- Wellness
- The wellness industry has the potential to incorporate TBL treatment into their offerings for customers seeking jet lag relief.
- Consumer Electronics
- The consumer electronics industry has an opportunity to develop wearable jet lag-fighting devices that are both effective and fashionable.
- Airline
- The airline industry could benefit from partnering with health product companies to offer innovative and effective jet lag-fighting solutions to passengers.
