Trend cluster
Category

Jar
Production

Brands aim to reduce waste with glass jar packaging.

Beautifying Frozen DessertsChewable Tablet ToothpastesWaste-Reducing Protein BitesPlant-Powered Cookie Dough JarsNatural Mouthwash Tablets

Trend

What is the Jar Production trend?

Jar Production: Emerging brands in industries that typically use packaging that's thrown away are paving the way for more sustainable production, with items packaged in glass jars. These small artisanal-quality brands provide eco-friendly alternatives to products offered by larger companies, in a way that prioritizes reduced and reusable consumption.

Insight

The consumer insight behind the Jar Production trend

Consumers are increasingly aware about climate change's global impact. They're now becoming more aware of the waste they produce themselves, and are shopping more consciously in accordance with this heightened awareness. As brands are more transparent of their production process, consumers become more attentive in the role they play to support the sustainable movement to create a larger impact from a macro-perspective.

Trend themes

Themes within the Jar Production trend

Three behaviours holding the trend together
01

Sustainable Packaging

Emerging brands are focusing on reducing waste in packaging and moving towards more sustainable options like glass jars.

02

Plant-based Alternatives

The rise of plant-based diets has created demand for plant-powered and vegan-friendly products.

03

On-the-go Convenience

Portable, easy-to-use products that can be used anywhere, especially for oral and dental hygiene, are gaining popularity.

Industry implications

What the Jar Production trend means for industry

Where the trend changes the playbook
For

Food and Beverage

Food and beverage companies are exploring eco-friendly packaging alternatives and developing plant-based, functional products.

For

Cosmetics and Personal Care

Cosmetics and personal care companies are developing plant-based, chemical-free products that are sustainable and convenient to use.

For

Health and Wellness

Health and wellness companies are innovating new products that offer plant-based, natural, and functional benefits while promoting eco-friendliness.

Workshop question

How could your brand reduce waste in its production process?

Trend signals

Trend signals for Jar Production

Trend score 4.5 out of 10, from popularity 64%, activity 63%, freshness 8%.

Popularity64%
Activity63%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa