Assisted Choices
Trend
What is the Jar Production trend?
Jar Production: Emerging brands in industries that typically use packaging that's thrown away are paving the way for more sustainable production, with items packaged in glass jars. These small artisanal-quality brands provide eco-friendly alternatives to products offered by larger companies, in a way that prioritizes reduced and reusable consumption.
Insight
The consumer insight behind the Jar Production trend
Consumers are increasingly aware about climate change's global impact. They're now becoming more aware of the waste they produce themselves, and are shopping more consciously in accordance with this heightened awareness. As brands are more transparent of their production process, consumers become more attentive in the role they play to support the sustainable movement to create a larger impact from a macro-perspective.
Trend themes
Themes within the Jar Production trend
Three behaviours holding the trend togetherSustainable Packaging
Emerging brands are focusing on reducing waste in packaging and moving towards more sustainable options like glass jars.
Plant-based Alternatives
The rise of plant-based diets has created demand for plant-powered and vegan-friendly products.
On-the-go Convenience
Portable, easy-to-use products that can be used anywhere, especially for oral and dental hygiene, are gaining popularity.
Industry implications
What the Jar Production trend means for industry
Where the trend changes the playbookFood and Beverage
Food and beverage companies are exploring eco-friendly packaging alternatives and developing plant-based, functional products.
Cosmetics and Personal Care
Cosmetics and personal care companies are developing plant-based, chemical-free products that are sustainable and convenient to use.
Health and Wellness
Health and wellness companies are innovating new products that offer plant-based, natural, and functional benefits while promoting eco-friendliness.
Workshop question
How could your brand reduce waste in its production process?
Trend signals
Trend signals for Jar Production
Trend score 4.5 out of 10, from popularity 64%, activity 63%, freshness 8%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Evidence
Examples of the Jar Production trend
5 featured examples from Sep 5, 2018 to Jul 16, 2019Beautifying Frozen Desserts
Radiant Beauty Ice Cream Offers Functional Benefits for Hair & Skin
Industry that can explore and capitalize on the creation of functional frozen desserts.
Chewable Tablet Toothpastes
The Bite Toothpaste Bits Prevent Unnecessary Product Waste
Companies in the oral care industry can innovate with new product offerings that are more convenient and eco-friendly.
Waste-Reducing Protein Bites
Unwrapp'd Shares Snack Bars Without "Glossy and Wasteful Wrappers"
Disruptive innovation opportunities exist for companies to develop eco-friendly packaging solutions for the snack industry.
Plant-Powered Cookie Dough Jars
Proper Cookie Dough Makes Allergen-Free, Safe-to-Eat Cookie Dough
The plant-based food industry can explore the creation of innovative plant-based cookie dough products to cater to the growing demand.
Natural Mouthwash Tablets
Georganics' Mouthwash Tablets Can Be Dissolved in Water & Used Anywhere
Opportunity for personal care companies to expand their product offerings with natural mouthwash alternatives.