Busy, health-conscious consumers often purchase portable protein bar snacks as an easy way to enrich their diet and although these products are conveniently individually wrapped for on-the-go consumption, they needlessly generate waste—Unrwapp'd offers an alternative to this by selling protein bites in jars.
Unrwapp'd and PB Love CO came together to create a nourishing peanut butter flavor to highlight "clean and environmentally friendly plant protein sources." The simple, waste-reducing snack bites are made with just a few simple ingredients such as peanut butter, dates, organic pea protein, squash seed protein and sea salt. With its alternative packaging, Unrwapp'd is inviting consumers to "look past the glossy (and wasteful) wrappers."
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Why This Trend Is Growing
- Waste-reducing Snack Packaging
- Opportunity for companies to develop innovative packaging solutions that reduce waste in the snack industry.
- Alternative Protein Sources
- Potential for companies to explore and promote plant-based protein sources as a sustainable alternative to traditional protein bars.
- Minimal Ingredient Snacks
- Demand for snacks with simple and clean ingredients, offering an opportunity for companies to create products with fewer additives and preservatives.
Industries Being Reshaped
- Food Packaging
- Disruptive innovation opportunities exist for companies to develop eco-friendly packaging solutions for the snack industry.
- Plant-based Food
- The trend towards alternative protein sources presents opportunities for companies to create and market plant-based snacks and protein bars.
- Health Food
- Innovative companies can capitalize on the demand for healthier snack options by creating minimal ingredient snacks with natural, high-quality components.
