Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inverted
Breakfast
Food forms used traditionally for lunch and dinner are permeating mornings.
3.0
Trend score
Trend
What is the Inverted Breakfast trend?
Inverted Breakfast: The foodie movement has ushered in a myriad of experimental dishes, however the most recent examples are less about flavor, and more about form. Consumers are experimenting food with forms typically used in lunch or dinner, packed with elements of traditional breakfast. This is not only the natural next step in the evolution of the foodie movement, but a result of embraced exoticism in North American cuisine.
Trend themes
Themes within the Inverted Breakfast trend
Three behaviours holding the trend together01
Savory Breakfast Choices
Consumers are embracing the option of having a savory breakfast, which is leading to the creation of dishes like breakfast noodle dishes, savory breakfast bowls and morning rice salads.
02
Food Forms for Unusual Times
The use of nontraditional food forms for breakfast is increasing, with morning lasagnas and savory Mexican oatmeals emerging as popular new options.
03
Exotic Breakfast Options
Restaurants are creating global-inspired breakfast dishes, providing consumers with interesting options like Sorrel Pesto Rice, Seared Polenta and Green Eggs & Jam Tartine.
Industry implications
What the Inverted Breakfast trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can continue to innovate and experiment with unusual food combinations to cater to consumers interested in unique breakfast choices.
For
Hospitality
The hospitality industry can incorporate these innovative breakfast options into their hotel menus and broaden their appeal to consumers looking for unique dining experiences.
For
Cooking Appliances
Cooking appliance manufacturers can create new appliances specifically designed to cook non-traditional breakfast dishes, such as specialized noodle cookers or breakfast lasagna pans, to cater to the growing trend of unconventional breakfast options.
Workshop question
How could you take inspiration from an unexpected source to surprise and delight consumers?
Trend signals
Trend signals for Inverted Breakfast
Trend score 3.0 out of 10, from popularity 44%, activity 38%, freshness 8%.
Popularity44%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inverted Breakfast trend
5 featured examples from Aug 19, 2014 to May 19, 2016CategoryLifestyle
Hybrid Breakfast Lasagnas
This Layered Breakfast Dish Replaces Hearty Fillings With Egg and Bacon
Opportunity for food manufacturers and restaurants to develop and market innovative breakfast products and dishes.
CategoryLifestyle
Savory Breakfast Bowls
These Hearty Breakfasts are Prepared with Turkey, Bacon and Sausage
Innovating the frozen food industry by offering convenient and healthy savory breakfast bowl options.
CategoryLifestyle
Savory Mexican Oatmeals
This Unconventional Porridge Recipe is Prepared with Beans and Avocado
Opportunity for food and beverage companies to expand their savory breakfast offerings
CategoryLifestyle
Morning Rice Salads
Sqirl Serves Globally Inspired Exotic Meals for Breakfast
Restaurants can use globally-inspired and unique breakfast dishes to differentiate themselves and attract customers in a crowded market.
CategoryLifestyle
Breakfast Noodle Dishes
This Egg and Bacon Ramen Noodle Dish is Perfect for the Morning
Opportunity for food manufacturers to develop and market convenient and nutritious breakfast noodle options.
