Category
Tech
Embedded Intelligence
Trend cluster
Category
Intergenerational
Tech
Connecting family members virtually becomes easier post-pandemic.
4.6
Trend score
Trend
What is the Intergenerational Tech trend?
Intergenerational Tech: During the Crisis and Chaos phases of the pandemic, many consumers were hesitant to visit loved ones in person -- this was especially prevalent for the Baby Boomer demographic, who belonged to a higher-risk group. So the aging demographic turned to virtual options to adapt. It seems this practice of digital connectivity among family members will continue into the post-pandemic world.
Insight
The consumer insight behind the Intergenerational Tech trend
The pandemic has made Baby Boomers much more open to new technologies than in the past. Further, this generation has come to re-prioritize connection with family members. These two factors will combine in the Recharting phase of pandemic recovery, redefining expectations of the aging demographic and its relationship with technology.
Trend themes
Themes within the Intergenerational Tech trend
Three behaviours holding the trend together01
Intergenerational Tech
Connectivity among family members will continue into the post-pandemic era, making Baby Boomers more open to new technologies than ever before.
02
Digital Quality Time Platforms
Digital platforms designed to bring grandparents and grandchildren together continue to generate interest in an effort to bridge generational and technological gaps.
03
Common Task Organization Apps
All-in-one organization tools with visual designs continue to help us highlight collaboration between family members and partners when going about our daily routines
Industry implications
What the Intergenerational Tech trend means for industry
Where the trend changes the playbookFor
Family-Oriented Digital Platforms
Family-oriented digital platforms continue to generate interest as offering consumers a means to remain engaged with family members and loved ones in uncertain times and beyond.
For
Mental Health-Related Apps
There continues to be a rise of mental health-related apps with a specific focus designed to provide individuals with extensive support when navigating difficult periods.
For
Edtech Apps
Global education platforms continue to partner with communication and video conferencing systems to make interactive and engaging learning sessions possible.
Workshop question
How could you better accommodate the Baby Boomer's newfound interest in technology?
Trend signals
Trend signals for Intergenerational Tech
Trend score 4.6 out of 10, from popularity 67%, activity 58%, freshness 13%.
Popularity67%
Activity58%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Intergenerational Tech trend
10 featured examples from Nov 10, 2020 to Jul 11, 2023CategoryLifestyle
Family Separation-Specific Support Apps
Bounce's Mental Health App Addresses Family Separation
There is potential for startups and established businesses to invest in mental health tech that caters to specific niches such as family separation.
CategoryLife-Stages
Independence-Focused Eldercare Apps
The 'Dooinwell' App Helps Family Members Stay in Touch
The healthcare industry can benefit from investing in technology solutions that help elderly individuals to maintain their independence while living at home.
CategoryLife-Stages
Grandparent-Specific Investment Apps
The EarlyBird App Helps Connect Long-Distanced Families
Investment and financial service providers can explore new business opportunities targeting the grandparents demographic with convenient and specialized service offerings.
CategoryTech
Common Task Organization Apps
The 'Blend.life' App Helps Users Share Common Tasks and More
The productivity tool industry can benefit from the trend of collaborative organization apps by incorporating features that facilitate group collaboration, organization, and commu…
CategoryTech
Family-Oriented Edtech Apps
Kahoot! Partners With Zoom to Make Video Calls More Engaging
Edtech app developers can leverage the partnerships and capabilities of video conferencing apps to create value-add products for families and educators.
CategoryLifestyle
Family Zoom Cooking Lessons
Luca & Lorenzo's Italian Zoom Cooking Lessons is a Family Favorite
The hospitality industry can expand their offerings to include virtual cooking classes as part of their guest experiences.
CategoryLifestyle
Senior-Focused Wearable Health Devices
CarePredict Helps You Take Better Care of Older Parents
Opportunities to invest in and develop wearable technology that uses AI to provide senior-focused care and preventative healthcare.
CategoryLife-Stages
Digital Quality Time Platforms
Grandy Was Designed to Connect Grandkids and Their Grandparents
Developing virtual platforms that allow doctors and their patients to connect all while maintaining proper safety protocols will be a disruptive innovation opportunity within heal…
CategoryLifestyle
Digital At-Home Healthcare
birdie Helps Older Adults Receive Quality Care Using Digital Interfaces
Disruptive innovation opportunity: Utilize digital interfaces and remote monitoring to improve the quality and accessibility of healthcare services for older adults in their own h…
CategoryLife-Stages
Intergenerational Video Creation Apps
Zoog Lets Grandparents Be Creators for Better Family Bonding
EdTech companies can leverage Zoog's AR-powered storytelling platform to create interactive learning experiences that improve student engagement and retention.
