Connecting family members virtually becomes easier post-pandemic
Trend - During the Crisis and Chaos phases of the pandemic, many consumers were hesitant to visit loved ones in person -- this was especially prevalent for the Baby Boomer demographic, who belonged to a higher-risk group. So the aging demographic turned to virtual options to adapt. It seems this practice of digital connectivity among family members will continue into the post-pandemic world.
Insight - The pandemic has made Baby Boomers much more open to new technologies than in the past. Further, this generation has come to re-prioritize connection with family members. These two factors will combine in the Recharting phase of pandemic recovery, redefining expectations of the aging demographic and its relationship with technology.
Insight - The pandemic has made Baby Boomers much more open to new technologies than in the past. Further, this generation has come to re-prioritize connection with family members. These two factors will combine in the Recharting phase of pandemic recovery, redefining expectations of the aging demographic and its relationship with technology.
Workshop Question - How could you better accommodate the Baby Boomer's newfound interest in technology?
Trend Themes
1. Intergenerational Tech - Connectivity among family members will continue into the post-pandemic era, making Baby Boomers more open to new technologies than ever before.
2. Digital Quality Time Platforms - Digital platforms designed to bring grandparents and grandchildren together continue to generate interest in an effort to bridge generational and technological gaps.
3. Common Task Organization Apps - All-in-one organization tools with visual designs continue to help us highlight collaboration between family members and partners when going about our daily routines
Industry Implications
1. Family-oriented Digital Platforms - Family-oriented digital platforms continue to generate interest as offering consumers a means to remain engaged with family members and loved ones in uncertain times and beyond.
2. Mental Health-related Apps - There continues to be a rise of mental health-related apps with a specific focus designed to provide individuals with extensive support when navigating difficult periods.
3. Edtech Apps - Global education platforms continue to partner with communication and video conferencing systems to make interactive and engaging learning sessions possible.
10 Featured, 77 Examples:
105,526 Total Clicks
Date Range:
Nov 20 — Sep 22
Trending:
Warm
Consumer Insight Topics:
