Franchises bring elements of the big screen into real life situations
Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
Trend Themes
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Interactive Entertainment — Famed franchises are turning to public engagements to bring excitement straight to the consumer, allowing for possible opportunities like interactive scavenger hunts and street performances.
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Integrated Advertising — Advertising in films can be more effective than traditional marketing, paving the way for opportunities like AIG's integrated banner ads in specific scenes.
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Experiential Marketing — Offering a unique experience can be a great way to promote your brand, as seen in Netflix' Orange is the New Black's live prison billboard and Uber's Optimus Prime Truck rides.
Industry Implications
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Film Industry — Film franchises are constantly looking for innovative ways to reach audiences through interactive marketing and unique experiences.
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Advertising Industry — Integrated advertising has the potential to disrupt traditional forms of marketing, as seen in AIG's banner ads in films and Netflix' live prison billboard.
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Entertainment Industry — Experiential marketing has become a popular way to attract and retain customers, with opportunities like Uber's Optimus Prime rides and Netflix' live prison billboard.
6 Featured, 52 Examples:
299,416 Total Clicks
Date Range:
May 12 — Aug 15
Trending:
Mild
Consumer Insight Topics:
