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Interactive Franchise

Franchises bring elements of the big screen into real life situations

Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
254,059 Total Clicks
Date Range:
May 12 — Aug 15
Trending:
Mild

Featured Examples

play_circle_filled Movie Streamer Prom Dates
Movie Streamer Prom Dates
Muthana Sweis Asked Netflix to Be His Prom Date, and Netflix Said Yes
Having a Netflix date seems pretty common but 17-year old Muthana Sweis attempted something unusual when he asked Netflix if it would be his junior prom date. Sweis popped the question to Netflix on... MORE
Autobot Car Ride Campaigns
Autobot Car Ride Campaigns
Ride Share Service Uber Now Offers Rides by Optimus Prime Truck
As part of a promotion for the upcoming Transformers: Age of Extinction summer flick, ride-sharing service Uber just announced that it will now offer pickups by an Optimus Prime Truck in a campaign... MORE
play_circle_filled Superhero Street Face-Offs
Superhero Street Face-Offs
The Spiderman vs. Batman Video Dukes it Out in Toronto
The ‘Spiderman vs. Batman’ video celebrates the release of two summer blockbuster movies that are incidentally both comic-book inspired. The fiery confrontation personifies the long-standing... MORE
play_circle_filled Live Prison Billboards
Live Prison Billboards
Netflix' Orange is the New Black Turns a Building Facade into a Prison
As part of a clever marketing stunt to promote Netflix’ Orange is the New Black, the facade of a building in Paris was transformed into a live prison. The entirety of the building’s... MORE
play_circle_filled Integrated Movie-Takeover Ads
Integrated Movie-Takeover Ads
AIG Israel Inserted Banners in Films for Revealing Results
AIG Israel conducted a brilliantly integrated campaign to show users that they did not need to pay high premiums for insurance. To illustrate this, the company teamed up with VOD, an online movie... MORE
play_circle_filled Movie Trailer Scavenger Hunts
Movie Trailer Scavenger Hunts
The New Campaign for the Dark Knight Rises is Interactive
In the new interactive marketing campaign launched by the Dark Knight Rises ad team, fans were given the task of finding Batman-related graffiti all around the world. Planted for them to locate,... MORE

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