Category
Lifestyle
Serial Snacking
Trend cluster
Category
Indulgent
Protein
Adding allure to protein sources, consumers add poultry to indulgent snack foods.
4.7
Trend score
Trend
What is the Indulgent Protein trend?
Indulgent Protein: While junk food often serves as a source of comfort, high-calorie, fatty foods are not recommended for casual consumption. Adapting this comfort into an everyday indulgence means smaller, snack-sized portions in recognizable snack form. The addition of poultry to accessible, bite-sized snacks speaks to a desire for more convenient, yet equally indulgent sources of nourishment.
Trend themes
Themes within the Indulgent Protein trend
Three behaviours holding the trend together01
Indulgent Snacks
The addition of poultry to accessible, bite-sized snacks speaks to a desire for more convenient, yet equally indulgent sources of nourishment.
02
Alternative Snack Presentation
Fast-food and snack establishments providing new presentation methods for familiar classics could pave the way for more on-the-go snacks.
03
Healthier Snack Options
Snack companies are providing healthier snack options that are not only nutritious but also tasty.
Industry implications
What the Indulgent Protein trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Fast-food and snack establishments can provide alternative presentation methods for familiar classics paving the way for on-the-go snacks.
For
Health Food Industry
The rise of health-conscious consumers can pave the way for healthier snack options that provide authentic flavors to satisfy cravings.
For
Packaged Food Industry
Packaged food companies can create innovative snack options with convenient, alternative presentation methods that cater to on-the-go snacking.
Trend signals
Trend signals for Indulgent Protein
Trend score 4.7 out of 10, from popularity 71%, activity 62%, freshness 8%.
Popularity71%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Indulgent Protein trend
7 featured examples from Feb 1, 2014 to Dec 16, 2015CategoryLifestyle
Fried Chicken-Wrapped Hot Dogs
KFC's Double Down Dog Replaces the Bun with More Meat
Fast food chains can leverage the trend of unconventional food mashups and indulgent fast food to attract adventurous eaters and generate excitement.
CategoryLifestyle
Paleo Waffle Sandwiches
This Sandwich Supplies a Savory Take on National Waffle Day
Innovations in waffle-based dishes can disrupt the food and beverage industry, providing new product offerings for health-conscious and gluten-free consumers.
CategoryLifestyle
Pre-Packaged Indian Snacks
This Healthy Snack Line is Inspired by Indian Cuisine
Scope for innovation within the food and beverage industry by creating healthier versions of popular snacks.
CategoryLifestyle
Bagged Ballpark Nachos
This Bag of Cheetos Acts a Convenient Vessel for a Casual Snack
Opportunities exist for companies to explore innovative packaging solutions, create unique snack combinations, and offer personalization options for customers.
CategoryLifestyle
Nacho Chip-Crusted Bacon
This DudeFoods Bacon Recipe is Covered in Deep Fried Doritos
The food and beverage industry can explore the use of Doritos as a coating in various products, driving consumer interest and expanding product offerings.
CategoryLifestyle
Nacho Chip Chicken Recipes
These Doritos Chicken Strips Will be a Fan Favorite for Party Snacks
The food and beverage industry could potentially benefit from the creation of Doritos-infused recipes and DIY snack mixes.
CategoryLifestyle
Snack-Sized Menus
This Fast Food Menu Offers Smaller Bites for Less Hungry Customers
Disruptive innovation opportunity: Explore the market potential for offering snack-sized menus in the fast food industry, attracting a new customer segment.
