Category
Tech
Delegated Interfaces
4.1
Trend score
Trend
What is the Immersive Environment trend?
Immersive Environment: As consumers become desensitized to free online entertainment, the bar is raised higher for stimulation, spawning entirely immersive environments. More akin to something seen at an amusement park, these holistic exhibitions combine technology, decor, and more for a detailed transportive experience appealing to a need for escapism.
Trend themes
Themes within the Immersive Environment trend
Three behaviours holding the trend together01
Immersive AR/VR Experiences
Creating unparalleled and fully immersive experiences that use cutting-edge technology to transport users to different worlds.
02
Use of Light in Installations
Using light and color to create unique and immersive installations that transform spaces.
03
Interactive and Haunting Art Installations
Transforming traditional art experiences and engaging viewers by creating enthralling, fully immersive and sometimes haunting art installations.
Industry implications
What the Immersive Environment trend means for industry
Where the trend changes the playbookFor
Entertainment and Media
Companies in these industries can use immersive AR/VR experiences to tell stories and engage users in new ways.
For
Art and Design
Artists and designers can take inspiration from the use of light and color in installations to create immersive visual experiences.
For
Hospitality
The hospitality industry can reference these immersive experiences for innovative ways to engage and entertain guests.
Trend signals
Trend signals for Immersive Environment
Trend score 4.1 out of 10, from popularity 63%, activity 53%, freshness 8%.
Popularity63%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immersive Environment trend
6 featured examples from Oct 8, 2014 to Mar 13, 2015CategoryArt & Design
Colorful Luminous Installations
This Light Installation by Artist Liz West is a Sensory Experience
Artists can explore the transformative power of color and light in large-scale installations, providing unique sensory experiences for viewers.
CategoryArt & Design
Haunting Playhouse Installations
Die Hexe is an Immersive Art Installation in an Old NYC Townhouse
The art and museum industry can embrace immersive art experiences to attract and engage a wider audience, enhancing the overall visitor experience.
CategoryPop Culture
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
Entertainment industry firms can benefit from offering immersive experiences and real-life tie-ins to their franchises.
CategoryWorld
Sand Simulated Tents
The Kilo for Institut du Monde Arabe Installation Mimics Moroccan Tradition
Hotels and resorts can create cultural immersive environments with tent-like structures.
CategoryPop Culture
Cinematic AR Stunts
FOX Spain's Augmented Reality Experience Wows TV Fans
Advertising agencies can leverage cinematic AR experiences to create unique and memorable campaigns.
CategoryMarketing
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
The entertainment industry can embrace immersive experiences to offer new and exciting ways for audiences to consume content.
