SAMPLE CONSUMER INSIGHTS - Subscribe to access 6,927 more

Immersive Environment

Multimedia simulations appeal to escapism

Implications - As consumers become desensitized to free online entertainment, the bar is raised higher for stimulation, spawning entirely immersive environments. More akin to something seen at an amusement park, these holistic exhibitions combine technology, decor, and more for a detailed transportive experience appealing to a need for escapism.
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
254,992 Total Clicks
Oct 14 - Mar 15
Warm
Tech
Featured Examples
Colorful Luminous Installations - This Light Installation by Artist Liz West is a Sensory Experience
SCORE 5.7
Warm 7,221 Clicks Pub: Feb 20, 15
Colorful Luminous Installations
This Light Installation by Artist Liz West is a Sensory Experience
Artist Liz West uses color and light to create unique, immersive experiences that transform large spaces with gradient colors. The latest in a series of installations that make prominent use of T8... [More]
Haunting Playhouse Installations - Die Hexe is an Immersive Art Installation in an Old NYC Townhouse
SCORE 3.9
Mild 4,462 Clicks Pub: Mar 4, 15
Haunting Playhouse Installations
Die Hexe is an Immersive Art Installation in an Old NYC Townhouse
Philadelphia-based artist Alex Da Corte is currently presenting a surreal motel-themed art installation titled ‘Die Hexe’ inside New York City’s Luxembourg & Dayan. Located in... [More]
Movie Motel Recreations - Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
SCORE 5
Average 2,992 Clicks Pub: Mar 13, 15
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
A&E has recreated the titular accommodations from the network’s hit television show Bates Motel at SXSW 2015 in Austin, Texas. The Bates Motel at SXSW will feature a Norman Bates-themed... [More]
Sand Simulated Tents - The Kilo for Institut du Monde Arabe Installation Mimics Moroccan Tradition
SCORE 3.1
Mild 1,432 Clicks Pub: Dec 11, 14
Sand Simulated Tents
The Kilo for Institut du Monde Arabe Installation Mimics Moroccan Tradition
The Kilo for Institut du Monde Arabe installation brings a wealth of culture to Paris. Kilo has created goat wool and camel-haired tents in front of the patterned glass and metal Arabic institution.... [More]
Cinematic AR Stunts - FOX Spain's Augmented Reality Experience Wows TV Fans
SCORE 4.7
Average 917 Clicks Pub: Dec 22, 14
Cinematic AR Stunts
FOX Spain's Augmented Reality Experience Wows TV Fans
To promote wildly popular TV shows like Marvel’s Agents of S.H.I.E.L.D., Homeland, Sleepy Hollow and The Walking Dead, FOX Spain took the average augmented reality experience to cinematic... [More]
Augmented Reality Fantasy Experiences - The Game of Thrones Oculus Rift Experience is Thrilling
SCORE 3.8
Mild 2,983 Clicks Pub: Oct 8, 14
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
HBO collaborated with experiential marketing firm Relevent and creative studio Framestore (a company largely responsible for the visual effects in the Oscar award-winning film Gravity), to create a... [More]
Related Trend Reports & Custom Market Research
Quantcast