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Haunting Playhouse Installations

Die Hexe is an Immersive Art Installation in an Old NYC Townhouse

— March 4, 2015 — Art & Design
Philadelphia-based artist Alex Da Corte is currently presenting a surreal motel-themed art installation titled 'Die Hexe' inside New York City's Luxembourg & Dayan. Located in the Upper East Side, Die Hexe has taken over the three-storey townhouse and transformed it into a mesmerizing and seedy world that resembles a nightmare fusing The Shining and A Clockwork Orange.

Die Hexe is Alex Da Corte's largest installation to date and comes ahead of his solo exhibition at the Massachusetts MOCA to open this summer.

The surreal space is reminiscent of a David Lynch film and is an example of how creative young artists are disrupting the stereotypical, passive art viewing experience by creating enthralling, fully immersive art experiences.
Trend Themes
1. Immersive Art Experiences - Immersive art installations like 'Die Hexe' are disrupting the stereotypical, passive art viewing experience by creating enthralling and fully immersive environments.
2. Surreal Architecture - The transformation of the three-storey townhouse into a mesmerizing and seedy world showcases the disruptive potential of surreal architecture in creating unique and captivating spaces.
3. Motel-themed Installations - Creating motel-themed art installations, like 'Die Hexe', introduces disruptive innovation opportunities by infusing nostalgic elements with contemporary artistic expression.
Industry Implications
1. Art and Museum Industry - The art and museum industry can embrace immersive art experiences to attract and engage a wider audience, enhancing the overall visitor experience.
2. Architecture and Design Industry - The architecture and design industry can explore the potential of surreal spaces to create unique environments that push boundaries and challenge traditional norms.
3. Hospitality and Entertainment Industry - The hospitality and entertainment industry can leverage motel-themed installations to create unique and memorable experiences for guests, offering a distinct competitive advantage.
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