Category
Autos
Racing Homage
Trend cluster
Category
Domestic
Drive
Comforts of home are added to automobiles for a sense of familiarity.
4.9
Trend score
Trend
What is the Domestic Drive trend?
Domestic Drive: A desire for on-the-go accessibility has elements of home being replicated in automobiles. Offering a sense of comfort, in-car decor and furnishings provide an element of familiarity. Thus, reflecting a need for more adaptable forms of personal conveniences, even while on the road.
Trend themes
Themes within the Domestic Drive trend
Three behaviours holding the trend together01
In-Car Comforts
Adding comfortable and familiar elements to vehicles reflects a desire for adaptable forms of personal convenience on-the-go.
02
Tech Integration
Car organizers and accessories that allow for seamless tablet or tech device integration provide opportunities for in-car entertainment and productivity.
03
Child Safety
Baby monitors integrated into GPS devices help parents keep an eye on their little ones in the back seat without compromising their focus on driving.
Industry implications
What the Domestic Drive trend means for industry
Where the trend changes the playbookFor
Automotive
Car manufacturers can incorporate comfortable and personalized elements into their vehicle designs to meet the demand for a home-away-from-home driving experience.
For
Technology
Companies can create innovative tech accessories designed specifically for road trips to improve both productivity and entertainment capabilities on-the-go.
For
Childcare
Baby monitors designed specifically for in-vehicle use provide peace of mind for parents and caregivers while traveling with young children.
Trend signals
Trend signals for Domestic Drive
Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 8%.
Popularity73%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Domestic Drive trend
4 featured examples from Mar 25, 2014 to Dec 30, 2015CategoryAutos
Inflatable Car Mattresses
Road Trips Will Be More Comfortable with This Portable Furniture
Inflatable car mattresses highlight the potential disruption in the furniture industry, encouraging the development of innovative, space-saving designs.
CategoryAutos
Vehicle Tablet Seat Holders
The Back of Seat Car Organizer Offers a Place to House Tech Devices
Auto accessory companies can innovate with new designs and features for these tablet holders to provide a better user experience for consumers.
CategoryAutos
Cozily Decorated Car Interiors
The Sidecar Car Sharing Service Had Local Influencers Decorate Cars
Car manufacturers can explore disruptive innovation opportunities by offering customization options for car interiors to cater to individual preferences and styles.
CategoryTech
Vehicular Baby Monitors
The Garmin babyCam Lets You Keep An Eye On Back Seat Occupants
The automotive industry can explore opportunities for integrating in-vehicle baby monitoring systems into their vehicles as an added safety feature.
