Category
Lifestyle
Assisted Choices
Trend cluster
Category
Guided
Gardening
As eco-conscious consumers grow their own produce, easy utilities offer guidance.
4.2
Trend score
Trend
What is the Guided Gardening trend?
Guided Gardening: The eco movement is seeing an increasing number of consumers grow their own produce, which is being supported with gardening tools designed for the novice gardener. Focused on ease of use, the innovations use digital connectivity or prepackaged seeds to make the task more approachable for younger generations with limited knowledge of how to cultivate plants.
Trend themes
Themes within the Guided Gardening trend
Three behaviours holding the trend together01
Guided Gardening
As consumers look for ways to be more eco-conscious, guided gardening services and products are on the rise.
02
Smart Gardening Devices
Technology is disrupting traditional gardening practices with smart gardening tools and devices that monitor and optimize plant growth in-home gardens.
03
Seed Pods and Soil Sensors
Seed pods with enriched soil and soil sensors that analyze the condition of the environment are making gardening simpler and more accessible.
Industry implications
What the Guided Gardening trend means for industry
Where the trend changes the playbookFor
Smart Home and IoT
The smart home and IoT industry can reference smart gardening devices to create more integrated and automated solutions for home automation.
For
Sustainability
The sustainability industry can use guided gardening services and products to promote a more eco-friendly lifestyle.
For
Food and Agriculture
The food and agriculture industry can explore the use of seed pods and soil sensors in commercial agriculture, improving crop yield and resource management.
Trend signals
Trend signals for Guided Gardening
Trend score 4.2 out of 10, from popularity 65%, activity 52%, freshness 8%.
Popularity65%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Guided Gardening trend
6 featured examples from Mar 10 to Aug 18, 2014CategoryEco
Eco-Friendly Garden Pods
Miracle-Gro's Gro-able Garden Seed Pods Make Gardening Simple
Developing easy-to-use starter pods for beginner gardeners can encourage growth in the home gardening industry.
CategoryArt & Design
Soil-Analyzing Devices
The Edyn Garden by Jason Aramburu Gives Green Thumbs a Hi-Tech Advantage
The Edyn Garden device has the potential to disrupt the agriculture industry by enabling more efficient crop production through data-driven soil analysis.
CategoryEco
App-Connected Home Gardens (UPDATE)
Niwa Makes It Easy to Grow Your Own Food at Home
Disruptive innovation opportunity: Introduce high-tech solutions to enable individuals to grow their own food at home, reducing reliance on traditional agriculture.
CategoryLifestyle
Plug-In Planters
The 'Modern Sprout Plug-In Planter' Makes Growing Plants Effortless
Innovative hydroponic planters for urban dwellers and apartment residents
CategoryLifestyle
Gardening Guide Apps
Garden Genie Holds Your Hand So You Can Grow Gardens Like a Pro
The mobile app development industry can benefit from the trend of gardening guide apps by creating and improving user-friendly apps that cater to gardening enthusiasts' needs.
CategoryTech
Brilliant Gardening Systems
The Edyn Smart Garden Monitoring System Helps Optimize Gardening
The agriculture technology industry can explore disruptive innovation opportunities by developing advanced smart gardening systems and analytics platforms like Edyn.
