Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Gamified
Tradition
Toy brands integrate technology into conventional family play.
5.0
Trend score
Trend
What is the Gamified Tradition trend?
Gamified Tradition: Modern toy brands are invested in updating traditional pastimes and activities with technology-focused products. This progression not only speaks to the effectiveness of gamificiation for children; it also points towards a desire among Millennial parents for more conventional, family-focused forms of connection and play.
Trend themes
Themes within the Gamified Tradition trend
Three behaviours holding the trend together01
Gamification of traditional activities
Modern toy brands are investing in technology-focused products to update traditional pastimes such as family play, indicating a desire for more conventional and family-focused forms of connection and play.
02
Incorporation of technology in fitness products
The Phresh Mat by Chi Universe is paired with an app to gamify kids' yoga and make the postures easy to understand through vibrant shapes and colors, appealing to children, teenagers and moms who want to tune up their practice,
03
Digital furniture for physical gaming
The Ludi Table designed by Antoine Moreau is a gaming surface digitally transformed into a tabletop arcade with peripherals that allow users to play games in their original form through the digital screen.
Industry implications
What the Gamified Tradition trend means for industry
Where the trend changes the playbookFor
Toy Industry
Toy brands that integrate technology with traditional pastimes can attract the attention of younger generations and tap into Millennial parents' desire for more conventional, family-focused forms of play.
For
Fitness Industry
Fitness products that incorporate technology can attract younger audiences who may find traditional fitness activities less engaging and may encourage them to be more active and healthier in life.
For
Furniture Industry
The incorporation of technology in furniture can revolutionize the traditional concept of furniture into digital and interactive morphologies, creating new possibilities for digital and physical entertainment, socialization and communication.
Workshop question
How will the success of gamification impact your brand?
Trend signals
Trend signals for Gamified Tradition
Trend score 5.0 out of 10, from popularity 68%, activity 73%, freshness 8%.
Popularity68%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Gamified Tradition trend
4 featured examples from Nov 21, 2015 to Jan 19, 2016CategoryTech
Hi-Tech Playable Furniture
The Ludi Table Boasts a Digital Surface for Physical Gaming
The furniture industry can explore the incorporation of interactive gaming elements into their designs, offering customers unique and functional pieces.
CategoryLife-Stages
Winter Artillery Equipment
The Snowball Blaster Pro Makes Snowball Fights Much More Intense
The Snowball Blaster Pro presents opportunities for outdoor recreation companies to create innovative winter activities and equipment that enhance the snowball fight experience.
CategoryLife-Stages
Digital Tabletop Games
The Intergalactic Racquetball Digital Game Digitizes a Traditional Pastime
Integrating digital technology into traditional gaming experiences.
CategoryLife-Stages
Gamified Yoga Mats
This Kids Yoga Mat Turns the Fitness Activity into a Stretching Game
Introducing gamified products that not only cater to the usual exercise enthusiasts, but also introduce a new customer segment such as kids and teenagers.
