Toy brands integrate technology into conventional family play
Implications - Modern toy brands are invested in updating traditional pastimes and activities with technology-focused products. This progression not only speaks to the effectiveness of gamificiation for children; it also points towards a desire among Millennial parents for more conventional, family-focused forms of connection and play.
Workshop Question - How will the success of gamification impact your brand?
Trend Themes
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Gamification of Traditional Activities — Modern toy brands are investing in technology-focused products to update traditional pastimes such as family play, indicating a desire for more conventional and family-focused forms of connection and play.
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Incorporation of Technology in Fitness Products — The Phresh Mat by Chi Universe is paired with an app to gamify kids' yoga and make the postures easy to understand through vibrant shapes and colors, appealing to children, teenagers and moms who want to tune up their practice,
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Digital Furniture for Physical Gaming — The Ludi Table designed by Antoine Moreau is a gaming surface digitally transformed into a tabletop arcade with peripherals that allow users to play games in their original form through the digital screen.
Industry Implications
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Toy Industry — Toy brands that integrate technology with traditional pastimes can attract the attention of younger generations and tap into Millennial parents' desire for more conventional, family-focused forms of play.
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Fitness Industry — Fitness products that incorporate technology can attract younger audiences who may find traditional fitness activities less engaging and may encourage them to be more active and healthier in life.
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Furniture Industry — The incorporation of technology in furniture can revolutionize the traditional concept of furniture into digital and interactive morphologies, creating new possibilities for digital and physical entertainment, socialization and communication.
4 Featured, 36 Examples:
181,659 Total Clicks
Date Range:
Nov 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:
