Category
Tech
Delegated Interfaces
Trend cluster
Category
Full-Service
Boutech
Small tech companies differentiate by offering more service than icon brands.
3.5
Trend score
Trend
What is the Full-Service Boutech trend?
Full-Service Boutech: Following in the footsteps of Uber, small tech companies are competing with larger brands by focusing more on the experience than the transaction. Brick and mortar stores, though relevant, are secondary to extra, interaction-based services with tech startups. This re-prioritization speaks directly to the increased consumer desire to be spoken to like a person, as opposed to a customer.
Trend themes
Themes within the Full-Service Boutech trend
Three behaviours holding the trend together01
Experience Over Transaction
Small tech companies are focusing more on the experience than the transaction, which reflects the increased customer desire to be spoken to like a person.
02
Personalized Tech Support
Startups like Xprt are offering personalized tech support through live chats with experts, replacing the struggle of looking through instruction manuals and online forums.
03
On-demand Tech Delivery
Convenience of on-demand services continues to disrupt various industries, as DoorDash partners with b8ta for on-demand tech gadget delivery.
Industry implications
What the Full-Service Boutech trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Innovations in personalized tech support and on-demand tech delivery can disrupt the consumer electronics industry.
For
Real Estate
IoT-integrated apartments and fully automated home systems can disrupt the real estate industry.
For
Retail
Experience-focused companies and personalized tech support can disrupt the retail industry.
Workshop question
If you're a small company, how can you act big? If you're a big company, how can you act small?
Trend signals
Trend signals for Full-Service Boutech
Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%.
Popularity52%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Full-Service Boutech trend
4 featured examples from Mar 7, 2015 to Mar 29, 2016CategoryArt & Design
IoT-Integrated Apartments
Brain of Things Creates Fully Automated Home Systems Like the Jetsons
The real estate industry could be disrupted with the need for construction of IoT-integrated apartments.
CategoryTech
Gadget Delivery Services
DoorDash and b8ta Partnered to offer On-Demand Tech Device Delivery
The success of on-demand delivery services in the food service industry provides opportunities for further innovation and expansion.
CategoryTech
Technical Support Chat Apps
Xprt Offers Expert Advice and Free Tech Support via Text Messaging
Companies in the tech support industry can benefit from adopting chat-based support strategies like Xprt to provide cost-effective and efficient solutions for their clients.
CategoryBusiness
Tech House Calls
ENJOY Offers Free Home Setup With the Purchase of a New Electronic Device
Providing free home setup as a value-added service could be a disruptive innovation opportunity in the retail industry.
