Unlike many brands that are focusing on the DIY element, this tech retailer is offering free home setup with every purchase. The ENJOY home visits help customers get their new devices up and running, making it a great option for those who are technologically challenged. If fear of understanding how electronic work is deterring you from taking the plunge and purchasing a particular product, this feature could ease your concerns.
Based in California, ENJOY has partnered with several big name brands to offer this service, including AT&T, GoPro, Lenovo, HP, Sonos and more. The ENJOY expert will arrive at the time and place of the customer's choosing and hand-deliver the product. The expert will unpack it and guide the customer through its use, so they can have confidence.
Key Themes Behind This Trend
- Free Home Setup
- Providing free home setup with electronic device purchase could be a disruptive innovation opportunity in the retail industry.
- In-home Expert Visits
- Offering in-home visits by experts as a value-added service could be a trend in the technology industry.
- Simplifying Tech Adoption
- Simplifying tech adoption for non-tech savvy customers could be a growing trend in the electronics industry.
Where This Applies
- Retail
- Providing free home setup as a value-added service could be a disruptive innovation opportunity in the retail industry.
- Technology
- Offering in-home visits and expert guidance to customers could become a growing trend in the technology industry.
- Electronics
- Simplifying tech adoption for non-tech savvy customers could be a growing trend in the electronics industry.
