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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,463 more

Feminized Athleticism

The empowerment of young girls rages on in the sports industry

Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
838,179 Total Clicks
Date Range:
Feb 14 — May 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Princess Softball Uniforms
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
This Disney-inspired ‘Frozen’ girls softball team posed for their team photographs wearing all blue princess dresses and their baseball cleats. The team is made of talented four and five-... MORE
Yoga-CrossFit Workouts
Yoga-CrossFit Workouts
Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles
Reebok Yoga Partner Tara Stiles worked in collaboration with the brand to create the vibrant Yoga Reebok Collection, but this is not her only area of expertise. Reebok challenged the NYC-based yogi... MORE
Female-Targeted Motocross Gear
Female-Targeted Motocross Gear
Phoenix Motocross Specializes in Women’s Motocross Clothing
Noticing a huge void in the market for women’s motocross clothing, Nancy Maxwell founded Phoenix Motocross. The Denver-based business just launched eight jerseys so female motocrossers don&#... MORE
Girl-Geared Archery Sets
Girl-Geared Archery Sets
Nerf Rebelle Series Bring the Action to a Different Demographic
Nerf is bringing a set of archery toys (and other toys as well) to the market under the name of Rebelle. Hasbro and Nerf specifically don’t usually take aim (pun intended) at the female population,... MORE
Female Football Campaigns
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
The advertising agency of Adam & Eve/DDB was hired by The Football Association to promote female football participation. The main goal for this campaign is to address the negative stereotypes... MORE
Female-Empowering Sport Events
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
The Nike Women’s Race Series is part of a larger movement that will inspire women to be healthy and active this year. Encouraging community as much as fitness, it brings like-minded women... MORE
play_circle_filled Gendered Athletic Interviews
Gendered Athletic Interviews
This Funny Cover the Athlete Video Exposes Inequality in Sports
The ‘Cover the Athlete’ campaign is taking on gender inequality in the world of sports. Women in athletics have to face many challenges, including a wage gap and less publicity and... MORE

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