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Feminized Athleticism

The empowerment of young girls rages on in the sports industry

Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life.

SCORE 4.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 54 Related: 771,270 Total Clicks

Date Range: Feb 14 - May 16

Trending: Average

Consumer Insight Topics: Lifestyle Sports

Featured Examples

Princess Softball Uniforms - This 'Frozen' Girls Softball Team Poses in Disney Princess Attire

SCORE 6.3

Warm 2,849 Clicks Pub: Jun 18, 15

Princess Softball Uniforms

This 'Frozen' Girls Softball Team Poses in Disney Princess Attire

This Disney-inspired ‘Frozen’ girls softball team posed for their team photographs wearing all blue princess dresses and their baseball cleats. The team is made of talented four and five-... [More]

Yoga-CrossFit Workouts - Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles

SCORE 5

Warm 2,070 Clicks Pub: May 6, 16

Yoga-CrossFit Workouts

Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles

Reebok Yoga Partner Tara Stiles worked in collaboration with the brand to create the vibrant Yoga Reebok Collection, but this is not her only area of expertise. Reebok challenged the NYC-based yogi... [More]

Female-Targeted Motocross Gear - Phoenix Motocross Specializes in Women’s Motocross Clothing

SCORE 3.2

Mild 1,753 Clicks Pub: May 22, 14

Female-Targeted Motocross Gear

Phoenix Motocross Specializes in Women’s Motocross Clothing

Noticing a huge void in the market for women’s motocross clothing, Nancy Maxwell founded Phoenix Motocross. The Denver-based business just launched eight jerseys so female motocrossers don&#... [More]

Girl-Geared Archery Sets - Nerf Rebelle Series Bring the Action to a Different Demographic

SCORE 3.1

Mild 2,916 Clicks Pub: Feb 28, 14

Girl-Geared Archery Sets

Nerf Rebelle Series Bring the Action to a Different Demographic

Nerf is bringing a set of archery toys (and other toys as well) to the market under the name of Rebelle. Hasbro and Nerf specifically don’t usually take aim (pun intended) at the female population,... [More]

Female Football Campaigns - This Campaign Aims to Promote Female Football & Increase Youth Interest

SCORE 2.7

Mild 754 Clicks Pub: Jun 12, 15

Female Football Campaigns

This Campaign Aims to Promote Female Football & Increase Youth Interest

The advertising agency of Adam & Eve/DDB was hired by The Football Association to promote female football participation. The main goal for this campaign is to address the negative stereotypes... [More]

Female-Empowering Sport Events - The Nike Women's Race Series Takes Over 20 Cities Around the World

SCORE 2.6

Mild 3,248 Clicks Pub: Mar 4, 15

Female-Empowering Sport Events

The Nike Women's Race Series Takes Over 20 Cities Around the World

The Nike Women’s Race Series is part of a larger movement that will inspire women to be healthy and active this year. Encouraging community as much as fitness, it brings like-minded women... [More]