The 'Cover the Athlete' campaign is taking on gender inequality in the world of sports.
Women in athletics have to face many challenges, including a wage gap and less publicity and coverage than their male counterparts. Even when that coverage does happen, media interviews of female athletes are often done in such a sexist fashion that they may as well not be taped at all. The Cover the Athlete movement is an awareness campaign that demands that female athletes be asked the same serious, career-focused questions that appear in men's interviews.
The Cover the Athlete hashtag is being used on social media to support awareness. To further garner attention, this Cover the Athlete video hilariously combines clips of interviews of male athletes with real questions that female athletes have been asked on camera.