Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fatty
Beverage
Healthy beverage products contain high-fat ingredients.
5.1
Trend score
Trend
What is the Fatty Beverage trend?
Fatty Beverage: With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature.
Trend themes
Themes within the Fatty Beverage trend
Three behaviours holding the trend together01
Ketogenic Diet
The rise of ketogenic diets has led to the creation of beverage products high in fat and nutritious ingredients that facilitate weight loss through ketosis.
02
Adaptogenic Supplements
Consumers are increasingly interested in adaptogenic herbs and supplements for stress relief and overall health benefits.
03
Plant-Based Keto
Brands are now offering plant-based alternatives to ketogenic supplements and drinks with higher protein counts and zero added sugars.
Industry implications
What the Fatty Beverage trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can capitalize on the increasing demand for keto-friendly options with high-nutrient and fat contents for weight loss.
For
Wellness and Health
The wellness and health industry can focus on promoting adaptogenic herbs and supplements for stress relief and other health benefits.
For
Plant-Based Foods
The plant-based foods industry can introduce keto-friendly alternatives that are rich in protein with no added sugars for consumers seeking diverse and healthier options to keto supplements and drinks.
Workshop question
How could your brand offer an unexpected element to one of its products/services?
Trend signals
Trend signals for Fatty Beverage
Trend score 5.1 out of 10, from popularity 77%, activity 68%, freshness 9%.
Popularity77%
Activity68%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fatty Beverage trend
7 featured examples from Mar 24, 2017 to Oct 23, 2019CategoryLifestyle
Adaptogenic Lemon Drinks
REBBL's Turmeric Lemon Tart Tastes Like Pie, but is Packed with Benefits
The beverage industry can create innovative products with adaptogenic herbs and other functional ingredients to appeal to health-conscious consumers.
CategoryLifestyle
High-Fat Tea Beverages
Metabrew's Nut-Buttered Tea is Enriched with Superfoods and MCT Oil
The high-fat tea trend creates opportunities for beverage companies to develop new and unique products that cater to health-conscious consumers.
CategoryLifestyle
Ketogenic Nutrition Collections
SlimFast's New Product Line Offers Staples for the Keto Diet
The SlimFast Keto product line is a great opportunity to develop a new line of keto-friendly food and beverage options targeting consumers looking for low-carbohydrate alternative…
CategoryLifestyle
Ketosis-Inducing Supplements
Pruvit's Drink Mix Activates a Metabolic State for Weight Loss
The increasing interest in ketosis-related products creates opportunities for the health and wellness industry to develop innovative solutions for weight loss and improved health.
CategoryLifestyle
Indulgent Zero-Sugar Smoothies
Odwalla's Decadent Smoothies are Protein-Packed & Keto-Friendly
The health food and beverage industry has an opportunity to innovate with new product lines such as Odwalla's zero-sugar smoothies.
CategoryLifestyle
Decadent Keto Drinks
Koia Keto is a Dessert-Inspired Beverage Line with Flavors Like Cake Batter
There is a strong opportunity for food and beverage companies to disrupt the industry with more keto-friendly options that support plant-based, grab-and-go, and indulgent trends.
CategoryLifestyle
High-Fat Supplement Powders
Cave Shake's 'Cave Fat Packs' Help Consumers Make "Fatty Drinks"
As consumers embrace full-fat products and seek convenient and healthier options, the food and beverage industry can explore innovative offerings.
