Healthy beverage products contain high-fat ingredients
Implications - With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature.
Workshop Question - How could your brand offer an unexpected element to one of its products/services?
Trend Themes
1. Ketogenic Diet - The rise of ketogenic diets has led to the creation of beverage products high in fat and nutritious ingredients that facilitate weight loss through ketosis.
2. Adaptogenic Supplements - Consumers are increasingly interested in adaptogenic herbs and supplements for stress relief and overall health benefits.
3. Plant-based Keto - Brands are now offering plant-based alternatives to ketogenic supplements and drinks with higher protein counts and zero added sugars.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the increasing demand for keto-friendly options with high-nutrient and fat contents for weight loss.
2. Wellness and Health - The wellness and health industry can focus on promoting adaptogenic herbs and supplements for stress relief and other health benefits.
3. Plant-based Foods - The plant-based foods industry can introduce keto-friendly alternatives that are rich in protein with no added sugars for consumers seeking diverse and healthier options to keto supplements and drinks.
