Odwalla is introducing a line of zero-sugar smoothies with decadent flavors like Strawberries & Cream, Vanilla Matcha and Dark Choco-Berry. These beverages are touted as a good source of protein and have formulas that will appeal to consumers who are following the ketogenic diet—including the fact that each of the ready-to-drink bottled beverages boast just three grams of net carbs and contains 110 calories or less.
The keto diet is one of the most appealing to consumers at the moment, especially as the low-carb, high-fat protocol appeals to those who are looking to turn carbs into a source of energy and experience other benefits of the popular diet like weight loss and lower blood sugar.
Why This Trend Is Growing
- Zero-sugar Smoothies
- Odwalla's line of zero-sugar smoothies demonstrate an opportunity for innovation in the health food and beverage sector as consumers continue to prioritize their health and wellness.
- Keto-friendly Beverages
- Ketogenic-friendly drinks are becoming increasingly popular, presenting opportunities for innovation in the health and wellness and fitness industries.
- Decadent Flavors
- The introduction of indulgent, zero-sugar smoothie flavors provides a chance for innovation in the healthy snack and beverage market.
Industries Being Reshaped
- Health Food and Beverage
- The health food and beverage industry has an opportunity to innovate with new product lines such as Odwalla's zero-sugar smoothies.
- Health and Wellness
- The health and wellness industry can capitalize on the growing popularity of the keto diet by offering products like Odwalla's keto-friendly smoothies.
- Fitness
- The fitness industry can tap into the trend of keto-friendly beverages by providing products that keep athletes fueled and energized without disrupting their diet plans.
