Brands are strategically tying team pride and product consumption together
Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers.
Trend Themes
1. Fandom Marketing - Brands and advertisers are utilizing sponsorships and event-branded products to become part of the fanatic atmosphere of sports events, feeding off the passion associated with teams and fandoms.
2. Activity-encouraging Promotions - Promotions that give consumers the chance to win limited-edition branded items are a way for brands to encourage activity and get more people involved with their products and events.
3. Sporty Drink Packaging - Brands and suppliers are dressing up their products' packaging to represent different sports, tying in with major sporting events and influencing consumers' purchasing decisions through creative, eye-catching designs.
Industry Implications
1. Sporting Goods Manufacturing - Manufacturers of sporting goods can partner with sports teams to create custom products and designs that represent the culture and essence of their programs, tapping into the modern sports fan's desire to participate in their team's process and successes.
2. Beverage Industry - Beverage brands are utilizing creative packaging designs and limited-edition promotions to tie in with major sporting events and encourage activity through consumer participation and special giveaways.
3. Advertising and Marketing - Ad agencies can help brands utilize sponsorships and special product promotions to become part of the fanatic atmosphere of sports events and leverage the passion of fans for increased brand recognition and sales.
6 Featured, 50 Examples:
162,415 Total Clicks
Date Range:
Mar 14 — Aug 15
Trending:
Average
Consumer Insight Topics:
