Category
Tech
Delegated Interfaces
Trend cluster
Category
Fanboy
Community
Communal meetups between die-hard media fans become a pop culture mainstay.
2.9
Trend score
Trend
What is the Fanboy Community trend?
Fanboy Community: Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network.
Trend themes
Themes within the Fanboy Community trend
Three behaviours holding the trend together01
Fandom Community
Entertainment is now very much a communal experience for young men -- especially within China.
02
E-Sports Tournaments
There is a growing interest in online gaming and just how lucrative the industry is becoming in countries like China.
03
Movie Merchandise Pop-Ups
The popularity of video game-based films such as Warcraft demonstrates that there is a growing demand for collective memorabilia from younger consumers.
Industry implications
What the Fanboy Community trend means for industry
Where the trend changes the playbookFor
Gaming Industry
There is potential for innovative apps that allow gamers, moviegoers and fans to find and connect with others who share their interests.
For
Entertainment Industry
There is a growing demand for interactive events and merchandise to enhance the fan experience.
For
Marketing Industry
There is potential for companies to capitalize on the popularity of fandom culture by creating targeted events and pop-ups that will attract consumers, including a diverse range of movie buffs, gamers and enthusiasts.
Workshop question
How can you create a sense of community within your consumer base outside of typical demographic segmentation?
Trend signals
Trend signals for Fanboy Community
Trend score 2.9 out of 10, from popularity 45%, activity 35%, freshness 8%.
Popularity45%
Activity35%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Fanboy Community trend
5 featured examples from Jun 2 to Jun 16, 2016CategoryPop Culture
Galactic Fandom Celebrations
Hong Kong's Star Wars Parade Brought Together Dedicated Young Fans
Opportunities for theme parks to create events based on popular culture fandoms and attract new visitors through immersive and interactive experiences.
CategoryArt & Design
Chinese Cosplay Competitions
The 'China Cosplay Super Show' Gave Gamers a Chance to Role Play
As China's gaming culture continues to grow, competitions and events such as the China Cosplay Super Show can drive innovation and growth in the gaming industry.
CategoryPop Culture
Movie Merchandise Pop-Ups
Mtime's Warcraft Pop-Ups Gave Fans a Chance to Buy Exclusive Merchandise
Marketing companies like Mtime can capitalize on the growing demand for movie merchandise by organizing interactive pop-ups and merchandising stands.
CategoryTech
Multi-City eSports Tournaments
The eSports Tournament Will Draw Top Gamers from Across the World
The WESG event showcases the potential for business opportunities in organizing and hosting large-scale eSports tournaments.
CategoryTech
Gamer-Connecting Apps
The Unite LOL App Helps You Meet League of Legends Players
Gaming companies can develop apps that connect gamers and offer skill-based matching for better user experience.
