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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Fanboy Community

Communal meetups between die-hard media fans become a pop culture mainstay

Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network.
Workshop Question - How can you create a sense of community within your consumer base outside of typical demographic segmentation?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
56,118 Total Clicks
Date Range:
Jun 16 — Jun 16
Trending:
Mild
Consumer Insight Topics:

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