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Fairytale Realism

Infusing archetypal heroines into modern-day scenarios to evoke empathy

Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia are replaced with empathy and heightened awareness of the human condition, society and culture.
Trend Themes
1. Mixing Fairytale Elements Into Modern-day Scenarios - Bringing traditional fairytale characters and archetypes reality, often with a modern-day twist, increases empathy and promotes nostalgia.
2. Subverting and Objectifying Fairytale Characters - Using traditionally innocent fairytale heroines in controversial, mature or unexpected context creates a wider conversation, sparks nostalgia, and disarms critique.
3. Empowering Women in Fairytale-inspired Art - Fairytale-themed art that depicts strong and powerful women creates a sense of empowerment and allows for imaginative reinterpretation of classic narrative and imagery.
Industry Implications
1. Advertising and Marketing - Creating ads or branding campaigns influenced by fairytale themes opens up possibilities for fresh, intriguing narratives and innovative multimedia experiences.
2. Art and Photography - Using fairytales to provide creative inspiration for artists leads to visually engaging, thought-provoking works that can challenge expectations and spark new interpretations.
3. Fiction, Media and Entertainment - Retelling or remixing traditional fairytale narratives with modern twists in fiction, movies, or TV shows creates widely recognized source material and offers a range of creative possibilities.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 38 Examples:
4,887,638 Total Clicks
Date Range:
Apr 08 — Apr 10
Trending:
Hot

Featured Examples

Fairytale Heroine Pin-Ups
Fairytale Heroine Pin-Ups
J. Scott Campbell 'Disney Princess' Series Gives Disney Divas a Makeover
The shots you see above are from the J. Scott Campbell 'Disney Princess' series. If Disney’s appeal with kids ever starts to fade, they may want to call on J. Scott Campbell to help them go after a new… MORE
Fairytale Boob Jobs
Fairytale Boob Jobs
Dina Goldstein Unveils Modern Truths in the Fallen Princesses Project
The Fallen Princesses project by Dina Goldstein features photos of Cinderella getting drunk in a dingy pub, Belle under the knife for plastic surgery and Snow White juggling babies while “Prince Charming”… MORE
Naughty Fairytales
Naughty Fairytales
Melissa's Modern Heroine Photography
If you had long hair like Rapunzel, would you rope your man like this? These digitally altered, modern-day fairy tale images include classic heroines with sexy, modern twist. They include Little Red… MORE
Using Fairytale Heroes to Promote Reading
Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
This poignant campaign from the Literacy Foundation for the tenth anniversary of 'The Gift of Reading' shows fallen fairytale heroes. Cinderella, Peter Pan, Little Red Riding Hood, Sleeping Beauty, a dwarf,… MORE
Objectified Fairytale Characters
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
Pinocchio was introduced back in 1883 in ‘The Adventures of Pinocchio’ by Carlo Collodi. He was a wooden puppet who dreamed of becoming a real boy. Fast-forward to 2009 where the male body is often objectified… MORE
Girl Power Fairytale Art
Girl Power Fairytale Art
Krista Huot Empowers Women With Every Brushstroke
The artwork of Krista Huot is amazing and creative. Having an almost unhealthy obsession with everything fairytale-like, Krista Huot creates artwork that is right up my alley. Not only tackling the more… MORE
Self-Sufficient Heroines
Self-Sufficient Heroines
Fairytale Femmes in Home Depot's DIY Ads Don't Need Men
Most fairytale heroines are maids in waiting, wringing their hands for Prince Charming to come along and save them. Not so with the fairytale characters portrayed in Home Depot’s Do-It-Herself campaign… MORE

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play_circle_filled Film Noir Parodies
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BookMooch Website Encourages Literacy Through Free Books
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