Pinocchio was introduced back in 1883 in ‘The Adventures of Pinocchio’ by Carlo Collodi. He was a wooden puppet who dreamed of becoming a real boy.
Fast-forward to 2009 where the male body is often objectified in ads, and we have a hunky version of Pinocchio starring in a new ad from South Africa for Mr. Min, a wood care product.
Flaunting some tight abs, Pinocchio lounges with his shirt open like male models do in perfume ads. The ad comes with the copy, ‘The new fragrance for wood.’