Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Purchase
Paths to purchase move beyond convenience into experiential realms.
3.4
Trend score
Trend
What is the Experiential Purchase trend?
Experiential Purchase: As streamlined payment options continue to evolve with the use of emerging tech, a shift toward more experiential purchasing solutions are on the rise to better engage consumers. Moving beyond mere convenience, brands are tapping into social platforms, multimedia outlets and even AI capabilities to add more memorable moments to the purchasing journey. Focusing on experience rather than speed, these paths to purchase are representative of a growing consumer desire for brand experiences that are engaging even prior to product consumption.
Trend themes
Themes within the Experiential Purchase trend
Three behaviours holding the trend together01
Experiential Purchasing
Experience-focused purchase paths are on the rise as brands move beyond convenience to engage consumers prior to product consumption.
02
Shoppable AR Lenses
Shoppable augmented reality lenses are a new way for brands to engage and drive sales through interactive experiences.
03
AI-powered Car-sharing
Proprietary learning technology is powering a new generation of car-sharing services that recommend cars to drivers based on their specific needs.
Industry implications
What the Experiential Purchase trend means for industry
Where the trend changes the playbookFor
E-commerce
E-commerce brands are tapping into new experiential purchase paths, amplified by emerging technologies to provide consumers with a more memorable shopping experience.
For
Transportation
Car-sharing services are evolving with AI-powered solutions that are data-focused and specific to consumers.
For
Advertising and Marketing
Shoppable augmented reality lenses are a new way for brands to engage and captivate consumers with interactive advertising content via major social media platforms.
Workshop question
Think of the typical path to purchase for your consumer. How could you tap into adjacent industries to elevate that experience into something more memorable?
Trend signals
Trend signals for Experiential Purchase
Trend score 3.4 out of 10, from popularity 53%, activity 42%, freshness 9%.
Popularity53%
Activity42%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Experiential Purchase trend
5 featured examples from Jun 5, 2018 to Nov 12, 2019CategoryMarketing
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
Fast food chains can use shoppable AR lenses and facial recognition technology to improve customer convenience and boost sales.
CategoryMarketing
Holiday-Themed AR Ads
Kohl's Enables Snapchat Users to Virtually Browse Exclusive Holiday Products
Retailers can use AR-enabled ads and virtual product browsing to provide new and engaging shopping experiences for customers.
CategoryAutos
AI Car-Sharing Services
The Volvo M Brand Studies Drivers and Tells Them Which Car to Rent
Automakers who focus on the development of car sharing platforms can expand their offerings beyond traditional car sales and increase brand loyalty.
CategoryTech
Customized E-Shopping Carts
Avon is Helping Its Reps to Create Personalized Shopping Experiences
The use of personalized shopping experiences by Avon demonstrates how the beauty industry can adopt disruptive innovation to connect with consumers in new ways.
CategoryTech
Movie Ticket Purchasing TVs
Comcast and Fandango Partnered to Offer Tickets to Jurassic World
The entertainment technology industry can explore opportunities in developing voice-activated ticket purchasing systems and integrating ticket sales into movie trailers.
