Experiential Purchase

Paths to purchase move beyond convenience into experiential realms

Implications - As streamlined payment options continue to evolve with the use of emerging tech, a shift toward more experiential purchasing solutions are on the rise to better engage consumers. Moving beyond mere convenience, brands are tapping into social platforms, multimedia outlets and even AI capabilities to add more memorable moments to the purchasing journey. Focusing on experience rather than speed, these paths to purchase are representative of a growing consumer desire for brand experiences that are engaging even prior to product consumption.
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,374 Total Clicks
Jun 18 - Aug 18
This Quarter and Mild
TechLifestyle
Featured Examples
Pizza-Purchasing Social Lenses - Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
SCORE 8.8
This Year and V. Hot 1,480 Clicks Pub: Jul 30, 18
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
In addition to the many fun and interactive augmented reality lenses that it offers, Snapchat is now offering shoppable AR lenses to brands. One of the newest ones has been launched with Domino’... [More]
Customized E-Shopping Carts - Avon is Helping Its Reps to Create Personalized Shopping Experiences
SCORE 6.1
This Year and Warm 192 Clicks Pub: Jul 4, 18
Customized E-Shopping Carts
Avon is Helping Its Reps to Create Personalized Shopping Experiences
As a leading beauty company, Avon is changing the way consumers connect with its products with by introducing tech-powered personalized shopping experiences. Avon recently announced the launch of a... [More]
AI Car-Sharing Services - The Volvo M Brand Studies Drivers and Tells Them Which Car to Rent
SCORE 4.2
This Year and Average 160 Clicks Pub: Jul 6, 18
AI Car-Sharing Services
The Volvo M Brand Studies Drivers and Tells Them Which Car to Rent
The newly introduced Volvo M brand is an innovative addition to the Volvo space as it doesn’t focus on purchasing vehicles but rather weaning drivers off ownership altogether. Devoted to “... [More]
Movie Ticket Purchasing TVs - Comcast and Fandango Partnered to Offer Tickets to Jurassic World
SCORE 4.3
This Year and Average 137 Clicks Pub: Jun 5, 18
Movie Ticket Purchasing TVs
Comcast and Fandango Partnered to Offer Tickets to Jurassic World
Comcast and Fandango have partnered to offer consumers a more convenient means of planning a trip to the movie theater. This new partnership was developed with the intention of promoting the new... [More]
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