Category
Lifestyle
Assisted Choices
Trend cluster
Category
Elegant
Assistance
Products designed for the impaired take on a luxurious tone.
3.3
Trend score
Trend
What is the Elegant Assistance trend?
Elegant Assistance: The post-credit crunch obsession with prestige and stature continues to take hold of multiple industries, with its reach evidenced by the wave of elegant assistance gear for those with impairments. This shift toward luxury in such a seemingly functional field signifies a shift in priorities toward identity and adornment.
Trend themes
Themes within the Elegant Assistance trend
Three behaviours holding the trend together01
Luxury in Functional Fields
The shift toward luxury in functional fields signifies a shift in priorities toward identity and adornment.
02
Innovative Assistive Technology
Assistive technology is being innovated to improve the quality of life for people with impairments.
03
Tactile Technology
Tactile technology is being developed to assist the visually impaired to navigate their environment.
Industry implications
What the Elegant Assistance trend means for industry
Where the trend changes the playbookFor
Assistive Technology
Assistive technology is being improved with innovation to develop more products for people with impairments.
For
Luxury Goods
Luxury goods are now expanding to functional industries, prioritizing identity and adornment.
For
Smart Wearables
Smart wearables are being developed for people with impairments, using tactile technology to improve their quality of life.
Trend signals
Trend signals for Elegant Assistance
Trend score 3.3 out of 10, from popularity 60%, activity 32%, freshness 8%.
Popularity60%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elegant Assistance trend
4 featured examples from Dec 31, 2013 to Feb 14, 2015CategoryTech
Hearing Aid Amplifiers
EasyTek Turns Listening Assistance Devices into Quality Wireless Earbuds
There is potential for disruptive innovation in the hearing aid industry through the development of wireless assistive devices and personalized sound control technology.
CategoryFashion
Tactile Guiding Cuffs
Vibrating Wristband Helps Navigate the Visually Impaired Through the City
The healthcare industry could leverage vibrating wristbands to enhance navigation and independence for visually impaired patients.
CategoryLifestyle
Chic Necklace Sound Boosters
The Wear Microphone Necklace Makes Conversations Easier for the Deaf
Assistive wearable technology has the potential to significantly disrupt the traditional healthcare industry, especially in the areas of hearing aids and communication devices.
CategoryFashion
Touch-Sensitive Timepieces
The Bradley is a Stylish Touch-Sensitive Timepiece for the Blind
The development of touch-sensitive timepieces expands the potential market for wearable technology companies catering to individuals with visual impairments.
