Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Pink
"Millennial pink" is now being adopted into food and beverage products.
3.8
Trend score
Trend
What is the Edible Pink trend?
Edible Pink: The pale color that's been dubbed as "Millennial pink" and has seen a boost in popularity in branding and clothing items, can now be seen as the primary color in edible products. The pale pink hue's adoption into the food and beverage category offers shareable products for Millennial and Gen Z demographics – resulting in effortless engagement that benefits the businesses' marketing strategies.
Trend themes
Themes within the Edible Pink trend
Three behaviours holding the trend together01
Millennial Pink Food and Beverages
The trend of using 'millennial pink' color in food and beverages products to engage Millennial and Gen Z demographics.
02
Aesthetically Pleasing Food and Beverages
The shift towards food and beverage products that are first and foremost aesthetically pleasing, resulting in consumer engagement.
03
Exclusive and Photogenic Food
The trend of offering dishes made with exclusive and seasonal ingredients such as pink radicchio, to cater to the demand for photogenic food.
Industry implications
What the Edible Pink trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Companies in the food and beverage industry can leverage the trend of using 'millennial pink' color to create visually appealing products that engage Millennial and Gen Z demographics.
For
Hospitality Industry
Businesses in the hospitality industry can offer aesthetically pleasing food and beverage products to customers, enhancing their overall experience.
For
Agriculture Industry
The agriculture industry can capitalize on the trend of offering exclusive and seasonal ingredients such as pink radicchio, in order to meet the demand for photogenic and unique foods.
Workshop question
How can your brand adopt social media shareable designs to boost online engagement?
Trend signals
Trend signals for Edible Pink
Trend score 3.8 out of 10, from popularity 61%, activity 44%, freshness 8%.
Popularity61%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Edible Pink trend
5 featured examples from Sep 2, 2017 to Feb 27, 2018CategoryLifestyle
Pink-Hued Horchata Drinks
This Teaquation Cafe Beverage is Colored by Red Prickly Pear Juice
Cafes and eateries can capitalize on the trend by introducing visually appealing food and beverage products.
CategoryLifestyle
Pink Prosecco-Flavored Cheeses
This Wensleydale Cheese Balances Sweet, Savory and Acidic Flavors
Innovation opportunities in creating new flavors, packaging, and products in the food and beverage industry.
CategoryLifestyle
Pastel Pink Tea Lattes
Starbucks Japan's Valentine's Day Drink is Dubbed the Pink Medley Tea Latte
The food and beverage industry can benefit from introducing unique and visually appealing products to attract customers during seasonal events such as Valentine's Day.
CategoryLifestyle
Millennial Pink Salads
NYC's 'King' Serves a Salad of Pink Lettuce, Ricotta, Marjoram and Walnuts
The food and beverage industry can innovate by developing new products or experimenting with unique color combinations and exclusive seasonal ingredients that cater to the growing…
CategoryLifestyle
Rosy Pink Ciders
Angry Orchard Rosé Puts a Millennial Pink Twist on Hard Cider
The growth in demand for pink drink options presents an opportunity for hard cider brands to attract younger consumers with unique and trendy flavor offerings.
