Category
Tech
Automated Upkeep
Trend cluster
Category
Edible
Imagination
Making eating more fun, consumers augment meals to reflect imagination.
3.3
Trend score
Trend
What is the Edible Imagination trend?
Edible Imagination: Taking a more ritualistic approach to food preparation, consumers are adopting kitchenwares that shape edibles into whimsical patterns. An easy method to make meal preparation easier to deal with, the lighthearted approach proves that fun with regard to consumables and beyond is no longer just restricted to young demographics.
Trend themes
Themes within the Edible Imagination trend
Three behaviours holding the trend together01
Whimsical Kitchenware
Consumers are adopting kitchenwares that shape edibles into whimsical patterns to make meal preparation easier and more fun.
02
Nostalgic Culinary Tools
Culinary tools inspired by nostalgic symbols from the past, such as cassette tapes and Mickey Mouse, are being used to create uniquely-shaped food items and treats.
03
Eerie Breakfast Tools
Breakfast molds and shapers that create spooky or Halloween-themed foods, such as skull-shaped eggs or pancakes, are a fun family activity, and great for Halloween parties and events.
Industry implications
What the Edible Imagination trend means for industry
Where the trend changes the playbookFor
Kitchenware
Companies can create novelty kitchenware to cater to consumers demand for imaginative and creative kitchen tools.
For
Food and Beverage
Restaurants and food companies can implement unique and novelty food-shaped items, to attract customers looking for visually appealing and fun food experiences.
For
Party Industry
The party industry can offer products like eerie molds or shapers to create perfect party-themes that show off the effort customers take in creating marvelously themed parties.
Trend signals
Trend signals for Edible Imagination
Trend score 3.3 out of 10, from popularity 45%, activity 46%, freshness 8%.
Popularity45%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Edible Imagination trend
5 featured examples from Aug 11 to Dec 3, 2013CategoryArt & Design
Skeletal Egg Shapers
The Skull Egg Shaper by Fred & Friends Makes a Frightful Breakfast
The culinary industry can capitalize on the trend of innovative food presentation tools, like the skull egg shaper, to offer customers engaging and memorable dining experiences.
CategoryArt & Design
Creepy Breakfast Molds
The Skull Pancake Mold Makes Spooky Breakfasts
Opportunity to create new molds and kitchen gadgets for creating fun and spooky-shaped foods.
CategoryArt & Design
Cartoon-Inspired Egg Makers
This Mickey Mouse Kitchen Utensil Will Brighten Mornings
Disruptive innovation opportunity to expand product offerings by introducing cartoon-inspired utensils to cater to a younger demographic.
CategoryLifestyle
Adorable Owl-Eyed Breakfasts
This Owl Egg Shaper Will Make Every Morning a Hoot
Opportunities for kitchenware companies to introduce innovative and creative egg shaping products.
CategoryLifestyle
Musical Baking Implements
The Cassette Tape Cookie Cutter Serves Up a New Sort of Retro Icon
Opportunity for kitchenware companies to develop retro-inspired baking tools and precision baking tools.
